Undeniable ads

Matej and Ivan thought their outbound agency couldn't charge $6k/mo base retainers and had to rely on crazy commissions deals. They were making on average $1.5k/mo per client. Now they charge min $6k/mo with upsells on top. Here's what was holding them back: → Commission pricing. Easy to sell, impossible to scale → No capital to hire good people or invest in the service → They thought that was just how outbound works. "We didn't think it was a fixable problem." Here's what we changed: → Went into the data to see how much money they were actually making clients → Repositioned the offer and priced it against that value → Installed a structured sales process, until they knew exactly what to say The result: → Retainers from $1.5k to $6,000 a month → 3 high ticket deals closed in 8 weeks → Breathing room, and cash to hire an A player Matej's words: "If you bring me a qualified prospect, I will close them." So many agencies think crazy commission structures are the only way to get deals over the line Most of them just haven't priced against the value they already create. Want to start charging what you're worth? Book in a call and let's see if we can help: https://lnkd.in/eudWYwXG

Brock was running an ads agency charging $1.5k/mo. Now? He's a UGC creative partner for huge brands. Charges $5,000/mo and that's just the intro offer. Here's what was holding him back: → Every client on a different deal. $1.5k, $2k → No sales process. No deck, no discovery framework, just word of mouth → Fear. "What will my current clients think? That I'm trying to nickel and dime them" Here's what we changed: → Redefined his ICP. 50+ employees and 100+ ads live in the ad library, not 5 person founder brands → Repositioned the offer. One creative intro offer to get in the door, ads and upsells later → Installed a sales process. Discovery framework plus a sales deck with case studies, so he sells against value The result: → Retainers from $1.5k to $5k a month → Double his MRR in 8 weeks → Repeatable premium sales process His words: "The true ICP doesn't care if I raise the price because I am providing them so much value in return." Most agency owners think clients won't pay more. Most of them are just pitching the wrong clients. Want to double your agency retainers? Book in a call and let's see if we can help: https://lnkd.in/eudWYwXG

Hansel was just a YouTube agency charging $3k/mo. Now he has premium positioning for B2B SaaS. Charges minimum $8,000/mo. Here's what was holding him back: → A mental ceiling. "People won't pay that much." → Guilt. He felt like he was taking more than he should → Operations all over the place, so he didn't trust his own delivery Here's what we changed: → Repositioned the offer so the price matched outcome → Fixed the hires and processes so the service could back it up → Reframed pricing. Charge more so you can hire better people so the service gets better The result: → Biggest retainer from 3K to 8K a month → MRR doubled → Now planning a 10 to 12K offer His words: "I don't even feel bad about charging these rates anymore." Most agency owners think they need more leads. Most of them just need premium positioning so bigger companies that pay 2X more will take them seriously. Want to double your agency retainers? Book in a call and let's see if we can help: https://lnkd.in/eudWYwXG

This agency sells lead gen to local biz. We rebuilt their sales and 2x'd their price. The result? $60k/mo -> $100k/mo in 8 weeks. Most agencies don't know what they're worth. So their clients don't know either. Both sides of the table end up undercharging. Matthew and Tom were making some of their clients $200k a month. Charging them a $2k retainer. That's what we fixed in 8 weeks. Here's how: Step 1: Find the value you already create. Go through your client data and call transcripts. Work out how much money you're actually making each client. Not what you think. What the numbers say. Step 2: Repackage the offer for your top 20%. Most agencies set price by looking at competitors. We price against value. Look at your top 20% of clients. What outcomes do they want? How much are you making them? Build the offer around them. Go find more clients like them. Price accordingly. For Matthew and Tom that meant $2k/mo → $4k/mo. Step 3: Sell with a forecast, not a proposal. Most agencies do a one call close. Or send a proposal that gets ghosted. We install a consultative selling process: → Call 1: a listening discovery call. No pitch. → Call 2: a sales call with a forecast calculator. Use your client data and theirs to show what they should expect to make. Their buyers are trades business owners. Sceptical. Logical. The calculator made the higher price a fact, not a claim. Close rate went up after doubling price, not down. Step 4: Build trust before the call. Most prospects show up cold from ads or outreach. Send them a short video sequence before you speak. They arrive already knowing who you are and why you're the authority. Step 5: Upsell your existing clients. Most agencies never raise prices on current clients. Once new clients are paying the new price, you have the proof. Start with 5 hand picked clients. Use the same forecast to sell against value. That's the game plan. Value first. Re-Package Offer. Price accordingly. Then you have the cashflow to scale everything else. Want to see if we can double the retainers at your agency? Book in a call with me here: https://lnkd.in/ei2_YrAs

18 mo/s ago Lorenzo told me: "We're gona hit $500k/mo". A few weeks back he DM’d me an update: “Just hit $300k MRR” Here's how we made it happen… Lorenzo (and his co-founder Bogdan) were doing around $50k MRR at their content agency when we first met 18 months ago. They desperately wanted to scale the agency. The problem? They were stuck. - Constantly firefighting clients in Slack - Working longer hours for less profit - Not sure what needed to change After seeing my content on LinkedIn, they booked a call. I plugged their numbers into our CEO Dashboard, The one we’ve tested with over 1,000 agencies. The result? Within minutes, I found their real growth constraint. They had a lead quality problem. 80% were unqualified. Meaning their clients: - Couldn’t afford big retainers - All left after a few months - Demanded the world So, the next few months we: 1) Figured out their true ICP 2) Updating all the marketing channels 3) Built a lead scoring system 4) Updated the entire sales process 5) Doubled the price of their retainers The result? 80% of new leads had dream client potential. Meaning their agency: - Now had way higher margins - Now could hire much better talent - Now had cash to invest into ads and brand In the next 2 months they scaled to $90k MRR. Now, 18 months later, they’re at $300k MRR. And soon they’ll hit $500k MRR. That kind of growth is not ordinary. But Lorenzo and Bogdan are not ordinary people. And when you show extraordinary people how to focus only on fixing the 1 growth constraint in their agency, amazing things can happen. It was also amazing meeting them both in person at our mastermind in the Dominican last year! If you run an agency doing at least $50k/mo. You’re an action taker and want serious scale. You don’t know what your real growth constraint is. Let me help you find it. Book in a chat here: https://lnkd.in/eqH7ineb

Hansel made $6,000 in 10 minutes on our 1st call. He came in with a deal he thought was closed at $11,000. I asked him one question: “Why not ask for more?” He didn’t want to. Scared the client would say no. Scared he’d lose the deal entirely. He asked for $17,000. The client said yes while we were still on the call. Same project. Same deliverables. $6,000 more. But that call wasn’t the real win. It was the moment his whole pricing mindset changed. When Hansel joined us, his agency was helping B2B SaaS companies grow on YouTube. Great service. Wrong price. → Retainers stuck at $3,000 to $4,000 a month → Felt guilty charging more → No clear hires, processes or systems → Stuck between a lifestyle agency and a real business His biggest objection: “How can I charge more when my service isn’t good enough yet?” Here’s what we told him. You don’t fix the service first, then raise prices. You raise prices so you can afford to fix the service. More money → better hires → better delivery → higher prices. So we: → Repackaged his offer around the value it creates → Mapped the hires, processes and systems to deliver it → Pushed him to ask for what the work was actually worth The result: → Retainers now $7,000 to $8,000 a month → MRR doubled → Now planning a $10,000 to $12,000 offer In his words: “I don’t even feel bad about charging these rates anymore.” He also admitted he was skeptical. It was the biggest investment he’d ever made. His advice to anyone on the fence? Make the decision fast. Sitting on it costs more. If you’re doing great work and still undercharging, this is what we fix. We reposition your offer, raise your prices, and build the business that can deliver at that level. Book a call below and I’ll show you what your agency should be charging: https://lnkd.in/eqH7ineb