UChicago Professional ads

Medical writing is woven into nearly every corner of modern healthcare. Every clinical trial summary, patient information sheet, medical app interface, and evidence-based marketing campaign depends on specialists who can translate complex data into language that’s clear and accurate. Medical writers tie narratives to real-world evidence and draft the plain-language summaries now required by regulatory bodies. Meanwhile, AI tools are beginning to play an increasingly important role, not as replacements for medical writers — in fact, job demand in the field is projected to more than double over the next decade — but as productivity enhancers that allow writers to focus on the work AI can’t do. “The medical communications field has always been data driven and grounded in evidence-based information, but it’s now expanding its regulatory guidelines and overall digital presence, and that calls for a broader skill set than has traditionally been required,” explains Yacob Abdi who manages the Medical Writing and Editing Training Certificate program at the University of Chicago. “New roles now blend writing, editing, analytics, and digital media. It’s a convergence that’s driven by technology and regulatory demands, as well as faster publishing cycles.” For educators, the question couldn’t be clearer, notes UChicago program director, Karine Bravais: How do you train people for a field evolving so quickly? Read the full article: https://lnkd.in/dj2_PsCs #MedicalCommunications #MedComms #MedicalWriting #ScienceCommunication #MedicalEditing #HealthcareCommunication #TechnicalEditor #FreelanceEditing #ProfessionalDevelopment #UChicago #UChicagoProfessional

For veteran CRO Daniel Frailey, MBA, great Chief Revenue Officers don’t follow the playbook—they write one tailored to their specific company, customers, and product. What defines the role’s boundaries? What capabilities matter the most? What separates elite CROs from the rest? Frailey has spent his career grappling with exactly these questions. As a three-time Chief Revenue Officer and former Global Topic Lead for B2B Go-to-Market at Boston Consulting Group’s (BCG) private equity practice, he’s built revenue engines, advised CEOs and investors, and created frameworks adopted by organizations from Oracle to Disney to Salesforce. His approach is distinguished by thinking strategically and critically about what the role actually requires. “Commerce happens in the mind of the customer, not in the pipeline stages of your CRM, so the mind of the customer needs to be the only source of truth for designing your sales process, sales roles, and GTM org,” Frailey says. “But we can’t do that very well if we’re focused on the internal world of the company around us.” Go-to-market strategies are failing to connect with customers because they’re trapped in a standard playbook that was designed to optimize around company priorities, not the unique priorities of customers when considering the product. Read more of his insights into the value the role of CRO brings to businesses and how to gain the right skills to stand out in this growing field. https://lnkd.in/gPYq8JsG #UChicago #UChicagoProfessional #CSuite #ChicagoBooth #CRO #Leadership #ExecutiveEducation #CareerDevelopment #Sales #TeamBuilding #RevenueLeadership

This intensive program prepares executives to tackle difficult communication challenges, enabling you to safeguard your organization during periods of transition or disruption. The Brand Resilience: Crisis Communication for Senior Leaders course from Chicago Booth Executive Education features an immersive, in-person format with an online pre-course orientation and a post course one-on-one consultation. You will master executive messaging and public speaking under pressure, and uniquely incorporate applied improvisation techniques from Chicago's well-known Second City.

Spend three intensive, in-person days learning how to ensure clarity, maintain stakeholder confidence, and safeguard your brand's equity during times of chaos. Master messaging under extreme pressure and learn from elite experts. When the pressure is on, your words and your training shape what happens next. Our unique course, Brand Resilience: Crisis Communication for Senior Leaders, teaches you to communicate decisively, credibly, and confidently in high-stakes situations. Secure your seat for this insightful educational experience and prepare to handle the hard stuff.

When industries face abrupt change, decisive communication is the defining leadership factor. UChicago's Brand Resilience: Crisis Communication for Senior Leaders course delivers the advanced methodology required to navigate this reality. The stellar instruction is led by business and communications experts. This training provides senior leaders with the practical, high stakes experience needed to communicate credibly and decisively when there is no script to follow. Secure your seat today and invest in the skills that protect your brand.

Leadership Unscripted. The Second City improv techniques are protecting brands in crisis. Senior leaders need to know how to think on their feet and handle crisis with authority. Twenty years ago, executives laughed off improvisation as entertainment. Today, Fortune 500 companies, top business schools, and even the FBI bring in The Second City for lessons in thinking on your feet and communicating under pressure. Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City, instructor at UChicago, and author of Yes, And: Lessons from The Second City, has spent years honing the insight that the improvisational-skills comedy requires are the ones executives need most. “We are living our business lives without a script,” says Leonard, who during his tenure at Second City has discovered and developed talents like Tina Fey, Stephen Colbert, and Amy Poehler. “The only constant is change, so the ability to be agile in groups is one of the most important skills a person can have.” Read the full interview: https://lnkd.in/eq-mw3yv #StrategicCommunication #BrandResilience #ExecutiveCommunication #LeadershipCommunication #BusinessCommunication #CrisisCommunication #ReputationManagement #CrisisLeadership #RiskCommunication #BrandReputation #ProtectYourBrand #BrandStrategy #CorporateReputation #StrategicLeadership #ExecutiveLeadership #ProfessionalDevelopment #CorporateCommunications #CrisisPlanning #Upskilling #LifelongLearning #BrandTrust #DecisionMaking #CommunicationSkills #BrandLeadership #LeadershipSkills #ExecutiveLeadership #CrisisResponse #CommunicationsStrategy