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"We already have our reporting system set up." When I talk with agency leaders, this is almost always the initial reaction. I get it. I spent 12 years in agencies (8 as an owner running paid media shops). I used to say the exact same thing to protect my ego. But when you look under the hood, almost every setup is broken. Our real job is simple: measure the true bottom-line impact of every marketing dollar, from campaign down to ad set, keyword, and creative, on actual CRM revenue. Here's how agencies and brands try to solve this today (and why they fail): - The Direct Connector Trap (Looker Studio): Reporting on siloed platform pixels. With European GDPR cookie opt-ins around ~30%, pixel data tells only part of the story. You’re showing ad network metrics designed to spend budget, not real closed-won deals. - Pre-Packaged Aggregators: Easy to aggregate the data & build pretty dashboards out of the box, but the core issue remains untouched: a superficial wrapper around isolated media data, completely disconnected from actual CRM revenue. - The "Enterprise" BI Stack (Data Warehouse + Engineers): Passing UTMs into HubSpot, pulling data into a warehouse, and building custom BI normalization rules. In theory: accurate. In practice: a money pit held together by duct tape that requires ongoing engineering and flawless human execution. Which brings us to the fatal flaw of the industry: Tools depend on people. And people break systems. One media buyer missing a tag, one stray uppercase letter, or an extra space breaks the entire BI pipeline. Your team burns billable hours hunting syntax errors while account managers sweat in front of client CFOs trying to explain why numbers don't match. The more clients you onboard, the more agency margin you burn fixing broken data pipelines. That’s why we built Tulu. Not another dashboard layer or another connector tool. We built an autonomous system specifically for the HubSpot ecosystem. It normalizes data and ties every campaign, ad set, keyword, and ad directly to actual deals and revenue in the CRM, without relying on manual UTM mapping rules, fragile BI setups, or human perfection. (And no, connecting an LLM or MCP to ad platforms doesn't fix this: it just speeds up reporting on bad data). You shouldn't have to choose between useless pixel dashboards and an expensive BI setup. Tulu gives you enterprise-grade, closed-loop accuracy at an accessible rate. That way, you can run bulletproof reporting on a €2k/month SMB client just as easily as a €50k+ mid-market account. What’s burning your agency margins most right now: broken UTMs, fragile Looker Studio setups, or manual spreadsheet stitching? Let me know in the comments 👇

We hit #5 Product of the Day on Product Hunt!!! Out of more than 1,200 products that launched on Wednesday, Tulu took the #5 spot overall. Not bad for a hyper-focused, HubSpot-only B2B tool. The last 48 hours on Product Hunt proved one thing: the market is sick of marketing fluff. Whether you are using AI or not, the consensus is deafening. You cannot succeed without a complete, clean data layer. With Tulu, you can achieve that, and much more, at a fraction of the current cost, and fully autonomously. We still have a long way to go, but we are taking this win and turning it directly into momentum. What did this launch actually mean in hard business terms? Just ask-Tulu (check the first comment for the raw data). A massive thank-you and shout-out to the best team in the world Michelle Denise Liav Dahvid Alef Lewitt 🙌 And another one to our advisors and investors, who make this possible: Wolf Christian Yorck Andreas Coen Finn Irina Alexander Nico Christoph Nico Max Manuela Yoav

The margins of Hubspot agency partners are dying because of RIP. Every manual click in your reporting stack is a liability. If your team has to manually export data, fix broken UTMs, or match ad spend to HubSpot deals, you are burning unbillable hours on errors that software should prevent. Tulu is the autonomous marketing analytics layer exclusively for HubSpot. Zero human reliance. Consistent by default. Hands-on data, hands-free handling. Join our agency partner program and fix your RIP 🤑

You’ve already connected everything to HubSpot and still wrestling with spreadsheets and broken dashboards? With Tulu, you just ask questions like, “What contributed most to our CPL?” and get clear, autonomous insights in seconds. Stop digging for data and start deciding where your next dollar goes. Tulu is the autonomous marketing analytics layer exclusively for HubSpot. Zero human reliance. Consistent by default. Hands-on data, hands-free handling.

Most SMBs are flying blind, relying on platform dashboards that grade their own homework. You see a "10x ROAS" in Meta, but it never seems to show up in your bank account. We built a tool for CEOs who need the truth, without the manual grunt work. Instead of chasing your team for reports or trying to decipher "vanity metrics," our platform automatically audits your ad spend against actual sales results. It gives you the clear, objective data you need to hold your marketing team accountable for real business impact. No manual effort, no spreadsheets, and no more guessing which half of your budget is actually working. Get the clarity you need to lead your team toward real profit.

High Score is the best KPI.