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80% of hotel teams already use AI for reviews. 100% plan to expand. Are you ahead of the curve — or catching up? See where the UK & Ireland hospitality industry stands.

More visitors. Higher occupancy. Fewer reviews — and fewer responses. The gap between guest expectations and hotel capacity is widening. New TrustYou data on UK & Ireland hospitality.

Nearly half of all UK hotel reviews go unanswered. With 81% of travellers reading reviews before booking, silence is costing you bookings. TrustYou UK & Ireland Pulse Report — free, no email required.

Half of all Irish hotel reviews get no reply. Half. Find out what's driving the gap — and what leading hotels are doing about it.

We’ve been working on something that fundamentally changes how hotels talk to their guests. 🛠️🔥 The future of hospitality starts by removing barriers, and “no-reply” is no longer acceptable. 📩 Meet ✨ Hospitality AI: the unifying layer connecting what you know about your guest with how you communicate with them. By closing the "conversation gap," we’ve created an Always-Reply Loop where every message - from WhatsApp to email - becomes a moment of service. It’s not just tech; it’s hospitality redesigned to be continuous, context-aware, and human-centric. 👋 Say hello to the Always-Reply future: less fragmentation, more hospitality. #HospitalityAI #TrustYou #AlwaysReply #HospitalityFuture

Heading to London for WTM? ✈️ We’ve done the homework so you don’t have to. 👉 Check out the Top 10 business hotels in London with direct public transport links to the show — so you can spend less time commuting and more time connecting. And when the day’s over, join us for a drink at our Happy Hour 🍸 — the perfect place to unwind and chat about how our data can make your travel (and work) life easier.