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"Where should I spend my budget?" is the question every Amazon operator keeps coming back to, and it feels hard to answer because it isn't one question. Depending on where the account is, it can mean five different things: move spend to the campaigns that can use it, scale up where there's headroom, pull back where efficiency has slipped, nudge bids toward target ACOS, or fix the outliers wasting money. Treating them as one decision leads to budget moves that don't hold up a week later. The real problem is that each of those decisions gets remade by hand every week. Same reports pulled, same spreadsheet built, same gut call at the end. The judgment is the valuable part and it takes a few minutes. Everything before it is retrieval a system should be doing. In Episode 2 of At the Qore, Denis Leclair and Sriteja Srivatsavai break the budget question into those five strategies and show how each one becomes a skill in Qore: your logic, encoded once, running on your schedule, showing its work every time so you stay the one making the call. Wednesday, August 26 at 1:00 PM ET. Register below to watch.

Check yesterday's spend. Pull the search terms that burned budget with no sales. Decide what to pause. Do it again tomorrow. Every ecommerce operator runs some version of this. Dozens of small checks, every week, all by hand. We call them routines. We've spent years collecting the ones that actually work, from hundreds of brand and agency accounts. Now we're rebuilding them in the open, one at a time, as skills that run themselves. It isn't the holy grail. It's our take on a playbook, and the goal isn't for you to copy ours. Across 24 episodes we show how each routine is built and where to change it so it fits the way you already work. Episode 1 is the setup. What's on the list, why those routines and not others, and what it looks like when the work runs itself instead of waiting on you. Then we start building. Hosted by Sriteja Srivatsavai, over $50M in managed ad spend, and Denis Leclair, co-founder and Head of AI, who thinks in data & built the system that runs on it. Aug 10, 1PM ET. First of 24. Register below.

Every ad team runs the same plays. Bid optimization. Harvesting. Negations. Dayparting. Knowing what to do was never the hard part. Doing it on every account, every week, without dropping the ball is. Amplify turns those plays into Skills. Ready-made ad workflows you run in plain English, on your own account, in minutes. Type "tighten my bids to my target acos" and it builds the workflow, runs it, and schedules it. Amazon, Walmart, Google, TikTok, AMC, DSP. Built and tested by Trellis. And when the templates run out, you don't. Describe any workflow you want and Amplify builds it into a scheduled, traceable Skill. See value on day one.