Trak Software ads

Your sponsorship data is your competitive advantage. Don’t hand it to software companies that build and sell “aggregated intelligence” to the same industry (and competitors) you’re trying to outsmart. -- Pricing. -- Strategy. -- Results. -- Execution. All compiled and sold to the industry to work against you. We made a commitment in our contracts back in 2015: Your data stays yours. Why make it public now? Because AI has made proprietary data more valuable than ever. Your proprietary data is very valuable to the industry. (it won't come from us) So we decided to publicly state what we’ve believed since day one. https://lnkd.in/gxc-fxcw

I’ve negotiated complex sponsorship deals, led teams, and presented to thousands… But nothing compares to the pressure of my son asking if we got 🍌 Banana Ball tickets yet. Thank you, Jesse Cole! #bananaball #bananaballinboise

Most sponsorship teams don’t have a workflow problem. (Ironic coming from someone at Trak Software ;), So stick with me: They have a fragmentation problem. 5 managers 5 workflows 5 versions of the truth That’s what most orgs are actually dealing with. Not because they’re doing it wrong… But because nothing is centralized. -- Spreadsheets -- Shared drives -- Photos -- Emails -- Account notes All are living in different places. So when leadership asks for reporting… Everyone scrambles. Best practice: -- Before automation… before AI… (we have that too ;) ) Centralize everything. Because you can’t automate chaos. If your data lives in 5 places, your answers will too. Your answers = messy, kinda like my patch/squeegee/broom/towel (help from friends) clean-up job before our "almost" rained-out little league game.

Most sponsorship teams don’t fully know what’s in their contracts. Sponsorship agreements in 2026 are built with so much flexibility (YAY!) and unfortunately ambiguity (NO!) that if you’re not actively planning and managing them all the time, you’re going to miss stuff. It’s just the reality. And don’t get me wrong, they almost have to be built this way now. -- Brands want flexibility. -- Teams need to stay nimble. -- Campaigns shift constantly. -- Marketing moves at the speed of culture now. That flexibility is a competitive advantage. (KEEP DOING IT, IT'S WORKING!!!!) But be prepared, once you start buying/selling them, they also create a completely different execution challenge behind the scenes. -- The contract is complex and lives in a PDF. -- Deliverables are ambiguous and are translated into spreadsheets or pm tools. -- Updates live in email threads and more and more sync meetings And the larger the portfolio gets, the harder that becomes. -- Different deliverables. -- Different clauses. -- Different expectations. -- Different interpretations. notes, context, threads, planning, alignment, all over the place. Talk about unpredictable marketing results.

The Las Vegas Raiders don’t “manage sponsorships.” They build fan-first partner experiences at NFL scale. That takes more than spreadsheets, email threads, and shared folders. It takes a system that keeps every asset, deadline, activation, and partner communication moving in sync. That’s where Trak comes in. In our new case study, see how the Las Vegas Raiders use Trak to bring clarity, speed, and visibility to one of the most complex sponsorship environments in sports. The numbers speak for themselves: 5,000+ completed tasks. 100,000+ partner notifications. One more connected sponsorship team. Read the full story: https://bit.ly/4tbllqF

The Draft is here, and we’re cheering on our NFL partners. Best of luck to the teams preparing for the 2026 Draft. We know how much coordination, planning, and partnership work goes into moments like this, and we’re proud to play a small part behind the scenes. Wishing a strong weekend to the Arizona Cardinals Football Club, Baltimore Ravens, Cleveland Browns, Indianapolis Colts, Jacksonville Jaguars, Kansas City Chiefs, New England Patriots, Las Vegas Raiders, Philadelphia Eagles, San Francisco 49ers, and Seattle Seahawks. #NFLDraft #SportsMarketing #Partnerships #Sponsorship #TrakSoftware