Traction Complete

🙋🏻♀️ Raise your hand if one of these "leads" exist in your CRM today 🪁 Benjamin Franklin 🐰 Easter Bunny 🎅🏼 Santa Claus Or maybe you have a bunch of "leads" from 🔤 ABC Company 🔢 123 Inc 🚮 Gibberish Corp 🤦🏻♀️ Uh, yeah, we have all been there. Right? When it comes to filling out a form, it's a delicate balance We need enough information to be meaningful ✅ But we know when we require fields, we'll get garbage data ❌ And then, we, as RevOps professionals, are left to clean up the data But what if we could leverage AI to help us differentiate between high quality data and gibberish BEFORE the data enters our CRM? I just saw a video with a very cool use case with AI for lead enrichment, clean up, and routing. And even better, it has to do with Santa Claus. Because we want Santa to bring us gifts, but not pollute our CRM! Traction Complete's Leads functionality leverages AI to simply create a flag that says ... "Decide if this record is valid or invalid. Invalid if any are true: gibberish text, placeholder or repeated words like test; first and last name identical or repetitive; missing or nonsense job title; generic company names like ABC Corp, Example Corp, Test Company; disposable or malformed email domain like mailinator or yopmail; incomplete or nonsense address; fake or non-TLD website; name matches well-known fictional character or historic figure no longer alive." And... 🥁 🥁 🥁... Santa Claus was found to be Invalid with the reason of "well-known fictional character" Sorry, Santa. You're out. Complete Leads in. If you're looking for a cool way to incorporate AI into your RevOps process, you just found it. Watch the full video: https://lnkd.in/gmpn2Ykm #revops #ai

Kudos to Traction Complete for launching their Complete AI solution. Here's where my head went to immediately: enriching any field in Salesforce across every object using the LLM. Some use cases 👇 ➡️ Call transcript text saved on the Task --> sent to LLM to parse out MEDDICC, BANT, SPICED --> fill out Opportunity fields ➡️ New account created --> sent to LLM to suss out subsidiaries or parent accounts --> filter through accounts and adjust hierarchy ➡️ Enrich employee count, revenue, industry (example in video below) They launched it awhile back so I think I'm a bit late to the party 😅 Good luck out there Go forth and operate 👋 #tractioncompletepartner

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