Tie

Today we're announcing Tie Predict. Most shopper segmentation looks backward. 30/60/90-day windows tell you who engaged before. They don't tell you who's ready to buy next. They have a blind spot that's easy to miss: past engagement only tells part of the story. Those segments can't see that a subscriber who hasn't opened your emails in 90 days is anonymously shopping on your site right now, or shopping your category elsewhere. To your engagement-based segments, they look uninterested. They're not. Predict scores every shopper on your list daily based on their likelihood to open, click, or purchase next. It draws on Tie's identity graph — connecting behavior across sessions and devices, aligning shopper demographics and preferences with your ICP — so it picks up intent your ESP can't see on its own. Sharper Image used it to focus sends on the subscribers most likely to convert, increasing revenue per campaign by 10% while sending 22% fewer emails. More here: https://lnkd.in/gcyam-4i

Three e-commerce teams — Ridge, Caraway, Beekman 1802 — all had the same problem: emails buried in promo. Tie built a dedicated add-on to fix. Now Caraway lands

Caraway's VP of Growth confidently says 90%+ of their emails now land in the primary inbox. A single code snippet inside Tie made that happen.

You're spending thousands on email creative that lands in the promo tab. RIDGE's CMO said it plainly: "People don't check the promo tab."

Better deliverability scores. Higher open rates. A more powerful email program. That's how Beekman 1802's CRO describes what happened after turning on Tie's promo tab protection.

You've seen what identity resolution can do. This is the next layer. GOAT Foods went from 2 data points per shopper profile to 200 — household income, family size, and beyond.