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The Swarm 🔆 is heading to #UNBOUND in Boston this week! Here's what you need to know: 1️⃣ With our HubSpot native app, reps can find warm intros in the CRM! That’s what we’ve been obsessing over at The Swarm: turning all of the fragmented relationships into something a revenue team can actually activate! Start at https://lnkd.in/gFSK3WmJ 2️⃣ With The Swarm 🔆 MCP, combined with HubSpot's connector, you can ask Claude: "Show me deals from HubSpot where a warm intro is available". "Pull my top 10 newco target accounts on HubSpot and find a warm path from our Swarm network" 3️⃣ We're also a proud HubSpot Ventures portfolio company. We couldn't have built this technology to find warm paths, unlock relationship signals, job changes and much more for the last five years. If you’re going to #UNBOUND and thinking about relationship intelligence, and what the smartest GTM motions look like, please meet with Michal B., our CTO, and I.

I spent years at Sequoia, and one thing has always been obvious to me: the best firms have extraordinary networks... 🤝 But the truth? Most of it lives in the heads and personal rolodexes of partners and teams. At the firm level, the overall network is badly fragmented across CRM records, LinkedIn connections, emails, calendars, portfolios, former colleagues, partners, advisors, and years and years of unstructured relationship data. The question isn’t: “Who do we know?” The question is: Can we actually search, activate, and scale our network? That's why I’m thrilled for The Swarm 🔆 to join One Peak and Costanoa Ventures on this next Data Driven VC virtual roundtable (free and open to all VCs) to discuss how leading firms are using relationship intelligence. We’ll share real examples and practical workflows that investment, platform, and talent teams can put to work immediately. We’ll get into how top firms are: • Surfacing warm paths to founders, experts, LPs, co-investors, and follow-on investors • Combining CRM, LinkedIn, email, calendar, and other relationship signals into one searchable network • Enriching target lists to scale warm intro campaigns without turning them into cold outbound • Using job changes as a live signal for founder sourcing and portfolio hiring • Building repeatable systems around relationships instead of relying on who happens to remember whom • Of course, we'll cover how to "query" your network with AI, leveraging the latest motions made possible of Claude, other LLMs, and tools like Clay, Attio, Clarify we're working with already Hope to see some of you there! 👉 Register at https://luma.com/pp67jlq6

AI is not killing sales. Bad AI is. 🏴☠️ Bad AI creates noise: • More inauthentic outreach • More generic content • More spam 😇 Good AI creates value: • Finds potential warm intro path • Helps you prioritize the right accounts • Gives you context before a sales conversation That's the future we should be building toward: Not AI pretending to be human. AI helping humans connect with other humans. In sales, the best opportunities often start with someone saying: "Happy to introduce you." That's a much more exciting future than another AI-generated cold email. And that's what The Swarm 🔆 is all about!

27 touch points to book one meeting? That's where B2B outbound stands today. 😅 Meanwhile, the right warm intros convert in 1 or 2 touches. And 80% of seller conversations are still buyer-initiated, meaning the vendor who's already in the relationship when the buyer is ready wins 8 out of 10 deals. The truth is the playbook hasn't changed because most teams don't know what warm paths already exist inside their own networks. Here's what's actually changing: We just acquired Commsor: a company that spent 6 years proving that Go-to-Network isn't a theory, it's a growth strategy. The Swarm 🔆 is building the infrastructure to make relationship-first prospecting work at scale. More and more revenue teams lean on Swarm and especially our Claude native integration. Here's how it works: 1. Understand your target: Pull a full professional profile of anyone you're trying to reach, including their career history, education, and shared investors. 2. Map every warm path: Ask Claude to find intros to that person or their company, ranked by relationship strength and connection type (former colleague, alumni, shared investor, etc.). 3. Choose the right path: Not all warm paths are equal. A former colleague from last year is very different from a connection from a decade ago. Recency, nature, and mutual credibility all matter. The bottom line: 78% of sales leaders say their teams could survive without cold outbound. Only 18% have a reliable warm intro system in place. That gap is where pipeline leaks. Relationships are the one thing AI can't automate. The teams that build infrastructure around them now will be untouchable in 3 years.

Your best networker might be slowing your whole company down. There's a point where founder intros stop scaling. For early-stage founders, the intros motion usually starts with your own network, and honestly, it works for a while. The challenge becomes when every intro, message, and follow-up needs your sign-off, and you become the queue everyone's stuck in… 😅 One overlooked group can open far more doors than expected, and you're probably already paying them.

There’s a category of software that becomes more valuable the longer you use it: Relationship intelligence is one of them. When a company first maps its extended network, it finally gets a clear picture of who it knows, how people are connected, and where the strongest relationships are. Then the flywheel starts. New connector expand the overall network. Relationships get better scored with new imports. Every new connection makes the network more useful. Six to twelve months later, that data is no longer just a map. It becomes infrastructure for go-to-market, recruiting, partnerships, fundraising, and more. The network gets smarter as the company uses it. That’s the network flywheel.