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We've been working with Qloud Games to support the rollout of Loftia, a cozy life sim solarpunk MMO, where players can come together to build a sustainable life in the sky. Off the back of a fantastic review on TheGamer where it’s described as a “wonderfully crafted world worth living in”, a number 2 spot on Steam’s global Top Sellers list and a ‘Very Positive’ rating from players, we’ve secured an exclusive feature for Qloud Games' founders. The piece covers Michael Su’s and Martina Qin’s journey to this point. Everything from their heartwarming viral videos on TikTok, to the pair deciding to quit their 9-5 jobs to go full steam ahead on development, successfully raising $1.3m on Kickstarter, right through to launch day where players were finally able to jump into the wonderful world of Loftia. "Four years ago, Su and Qin were sharing rough prototypes on TikTok, and hoping a few people might enjoy following along. Now, they're welcoming players into a world they've spent so many years building. If their vision comes true, Loftia's biggest achievement won't be how many districts it adds or how many activities players complete. It'll be the friendships people make along the way." A fantastic piece for a fantastic game! Loftia is out now on PC and Mac via Steam & the Epic Games Store. Check out the feature here: https://bit.ly/4yTcqNv

Every game knows how to win hour one, but far fewer know how to win hour fifty. Horror games make that challenge impossible to ignore. The scares wear off, the novelty fades, and players need a reason to keep coming back. Few games have solved that problem better than Dead by Daylight. Ten years on, it has more than 70 million players and a gameplay loop built to keep every match unpredictable. For this month’s Mob Memo, we explore what horror games can teach the wider gaming industry about longevity, featuring insights from Dave Richard, Senior Creative Director on Dead by Daylight. Our October spook-tacular edition explores: ➡️ Why long-term retention starts with game design, not post-launch fixes ➡️ How Dead by Daylight built lasting depth beyond the fear factor ➡️ What struggling games reveal about the difference between winning a launch and earning long-term player engagement

A story about a game can now break on a creator's channel in the morning, be analysed by a specialist publication by lunch, and land on a mainstream news site by the evening. Gaming has never been covered by more people, from more angles, for more audiences than it is right now. For this month's Mob Memo, we spoke with Dexerto Director Mike Kent, BBC Senior Journalist Mel Ramsay, Nathan B. of The Mirror and All Out Gaming (Reach plc), and the voice of modern esports news Jake Lucky about how gaming and esports media has evolved, and where it goes next. The September edition explores: ➡️ How owning your audience changes everything ➡️ How Dexerto built a commercial engine that funds one of the biggest newsrooms in the space ➡️ Bringing gaming to mainstream audiences

What does it take to build one esports product across 24 completely different games, communities and competitive ecosystems? That is the challenge behind the Esports World Cup. In 2026, EWC brought together 24 titles, a $75 million prize pool and 850 million viewers across seven weeks of competition. For this month’s Mob Memo, we spoke with Esports Foundation Chief Product Officer Faisal Bin Homran about the product thinking behind that scale, and what others building esports leagues and circuits can learn from it. The August edition explores: ➡️ How EWC connects very different esports communities into one coherent product ➡️ Why traditional measures of esports success are not enough ➡️ The true foundation of a sustainable esports circuit

46% of players will try a new game because they watched someone play it. For every 41 hours a game is watched after launch, 1 copy is sold. Increasingly, creators have more of a say in a game's success, and publishers need to adapt to it or risk losing. For this month's Mob Memo, we spoke with Lee Williams, who helped build Electronic Arts (EA) creator programs, and Yume Talent founder Mitsouko Anderson, about why trust has moved from the logo to the person on camera. The July edition digs into what that shift really means for how games launch and are marketed. ➡️ Why Clair Obscur: Expedition 33 — a turn-based JRPG, of all things — sold 8 million copies and swept Game of the Year without spending millions on influencers. ➡️ How Helldivers 2 pulled over 150k concurrent Twitch viewers on day one and $640 million in revenue before selling a single cosmetic ➡️ What Ubisoft got wrong with Hyper Scape: the battle royale that rented half a million viewers

A $200 million loss. A "Mostly Negative" launch. A release calendar stuffed with familiar faces. Gaming's biggest brands are wobbling and it's raising the question: is franchise IP really enough anymore? We spoke with CharlieINTEL founder Keshav Bhat and former Hogwarts Legacy Community Manager Chandler Wood to get inside the relationship between fan and franchise, and looked at the overall trends of major franchises succeeding or failing in gaming. The June edition of the Mob Memo digs into franchise fatigue across the industry: ➡️ How Call of Duty — $35 billion in revenue and two decades on top — is watching its annual cadence become both its greatest strength and its biggest liability. ➡️ Why Suicide Squad: Kill the Justice League, built on DC's biggest names by the studio behind the beloved Arkham series, lost an estimated $200 million and stopped receiving support in under a year. ➡️ What's behind Summer Games Fest's wave of nostalgia, from a brand-new Spyro game to the return of Gears of War — and why dusting off a beloved name is a very different bet than remastering one. ➡️ How Hogwarts Legacy navigated "mountains of predefined expectations" on its way to 40 million copies sold.