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At the beginning of the year, we took a big dose of our own medicine by talking with dozens of insights professionals in deep conversations about their worlds: what’s changing, what’s not, how they spend their time, what lights them up and what gets them down. What we heard (and felt ourselves) is that the average week of an insights professional is really, 𝘳𝘦𝘢𝘭𝘭𝘺 tough. You’re expected to: -𝒎𝒂𝒏𝒂𝒈𝒆 budgets, relationships, and competing priorities, -𝒓𝒆𝒔𝒑𝒐𝒏𝒅 to every stakeholder question in real time (non-stop Teams messages asking for a stat or insight), -𝒆𝒙𝒆𝒄𝒖𝒕𝒆 flawless research that drives confident decisions with ever-faster timelines, -and somehow still find the time to 𝒍𝒆𝒂𝒅 with vision that unlocks growth and moves the business forward. The real insight came out of a conversation we had with a client partner. We shared our finding that the CI professional lives in Manage, Respond, Execute, and Lead, and she immediately replied: “The problem is that you get stuck on the bottom of the pyramid (Respond). It’s really hard to be a strategic leader because you keep getting pulled down into Respond.” It was a moment of real clarity and inspired us to build 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞𝐬. Landscapes is our on-demand research ecosystem that measures the building blocks for growth in your category, from jobs-to-be-done to brand engagement to the purchase journey. It’s a smarter, faster way to access, analyze, and connect consumer data without starting from scratch. It gives insights teams the ability to 𝒓𝒆𝒔𝒑𝒐𝒏𝒅 confidently, but also to step back, see the bigger picture, and 𝒍𝒆𝒂𝒅 strategically. It’s designed to free up time for higher-order thinking, storytelling, and synthesis - the parts of the job that actually light people up. If you’re curious to learn more about Landscapes, or want to see how it could empower your team to thrive at all stages of the pyramid, drop us a note!

What’s the most pressing consumer need in apparel basics today? We measured nine core needs across Langston’s 24 Life Lenses segments, from Ambitious Achievers to Mindful Contemplatives. One stood out: Staying comfortable in any temperature🌡️ It’s a need with broad appeal, but not well met by brands today. The takeaway? Prevalence alone isn’t enough. True insight comes from measuring multiple dimensions of consumer needs, like whether the need is well served, worth paying for, or built to last. In our latest video, we show how this perspective helps brands move from “this is interesting” to “this is actionable.” Catch up on our first video in the comments 👇 #apparel #growth #consumerinsights

Ever feel like your insights team is swimming in data but still missing the mark on 𝘸𝘩𝘺 customers choose one brand over another? In this week’s 𝙈𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙄𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙞𝙣𝙜: 𝘼 𝘾𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙉𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧, we unpack how to truly understand your target market preferences, what drives decision-making, and why over-relying on demographics can lead your segmentation off track. We also examine some real-world examples of the "80/20 rule" in action, showing how small groups of consumers can shape entire categories. Read it and subscribe below 👇

Landscapes is built on one of the richest consumer data sets in the market. We’ve gathered data across hundreds of categories so you don’t wait months or burn six figures to get clarity. Instead, you get analysis customized to your business needs, insights that are immediately actionable, and data robust enough to power your entire category strategy, product roadmap, messaging strategy, and audience selection at the same time. Landscapes is based on 𝗿𝗲𝗮𝗹 𝗱𝗮𝘁𝗮 from 𝗿𝗲𝗮𝗹 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 gathered by 𝗿𝗲𝗮𝗹 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀. Sound too good to be true? We're here to prove it to you.

Landscapes is built on one of the richest consumer data sets in the market. We’ve gathered data across hundreds of categories so you don’t wait months or burn six figures to get clarity. Instead, you get analysis customized to your business needs, insights that are immediately actionable, and data robust enough to power your entire category strategy, product roadmap, messaging strategy, and audience selection at the same time. Landscapes is based on 𝗿𝗲𝗮𝗹 𝗱𝗮𝘁𝗮 from 𝗿𝗲𝗮𝗹 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 gathered by 𝗿𝗲𝗮𝗹 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀. Sound too good to be true? We're here to prove it to you.

When it comes to basics like underwear, many established brands have long delivered value through multi-packs and accessible unit prices under $15. At the same time, our research shows 𝟮 𝗼𝘂𝘁 𝗼𝗳 𝟯 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 are willing to spend $15+ for a single pair they really like, with 𝟭 𝗶𝗻 𝟭𝟬 open to $25+. This gap between current offerings and consumer willingness to pay has created room for innovation. Emerging players are leaning into premium fabrics and comfort-driven features, while traditional leaders continue to anchor the category with value. For brands, the opportunity is clear: ✅ Audit price points against consumer willingness to pay ✅ Align innovation and features with what target audiences value most ✅ Explore how premium and accessible strategies can complement each other If you're curious to see how willingness to pay stacks up against your brands' pricing strategy, reach out to us. This insight was featured in our 𝘼𝙥𝙥𝙖𝙧𝙚𝙡 𝘽𝙖𝙨𝙞𝙘𝙨 𝘾𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝘿𝙚𝙚𝙥 𝘿𝙞𝙫𝙚. Full report in the comments 👇 #wellness #growth #ConsumerInsights #apparel #marketing