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Your drinks fridge is about to get an upgrade. We’re bringing something new to the UK drinks scene - a carefully curated collection of non-alcoholic drinks from around the world. WATCH THIS SPACE. Freed From® London Launch 7 September 2026 Trade: Belvedere, W8 Open to all: The Orangery, W8 REGISTER: freedfrom.com/launch #FreedFrom #NonAlcoholicDrinks #NoLo #DrinksTrade #DrinksIndustry #HospitalityUK

Antoine Melon joins the Freed From Group as Strategic Ambassador 👏 London, 4 August 2026 The Freed From Group is delighted to announce the appointment of Antoine Melon as its Strategic Ambassador, ahead of its trade launch at Belvedere, Holland Park, London W8 on 7 September 2026. With more than 30 years' experience in luxury hospitality, Antoine is the former UK Director of Soho House & Co, former Chief Operating Officer of Artfarm, where he oversaw the opening of The Fife Arms, and former Managing Director Europe of Aqua Restaurant Group. In his ambassadorial role, he will introduce the Freed From Group to senior hospitality decision-makers while advising on trade strategy, market positioning and commercial relationships. Charles Davies, Founder of the Freed From Group, said: "Antoine's experience of UK hospitality is second to none, and what pleases us most is that he finds what we are doing genuinely interesting. After three years tasting and grading more than 9,000 non-alcoholic drinks, it is time to fill people's glasses." Antoine Melon said: "What the Freed From Group has achieved in curating the world's finest non-alcoholic drinks is genuinely impressive. As more consumers seek sophisticated alcohol-free alternatives, I believe they are uniquely positioned to shape this exciting category. I'm delighted to support the team as they introduce their portfolio to the hospitality industry." The Freed From Group will officially introduce its portfolio to the hospitality trade at Belvedere, London W8 on 7 September 2026. #FreedFrom #MadeTheGrade #NonAlcoholic #AlcoholFree #Freedfromlaunch #FreeFrom #NonAlcoholicDrinks #AlcoholFreeInnovation #WellnessLifestyle

Freed From is increasingly being asked to help companies define their non-alcoholic drinks ranges. The days of boozy lunches, client entertaining and Christmas parties fuelled by alcohol may be coming to an end — and we get that at Freed From. We're delighted to be supplying our friends at Synergy Associates, a leading global IT management and cybersecurity company, with the non-alcoholic drinks for their summer party tonight. Alex Caplan, CEO, Synergy: "Thank you to our customers for their continued trust. We're delighted Freed From will be providing the drinks at this year's summer party — great hospitality should be inclusive, and needn't depend on alcohol." Charles Davies, Freed From: "We thank Alex and the Synergy team for their support, and for the opportunity to serve Norah's Valley — La Vie en Rosé — the best de-alcoholised wine we've found in South Africa. Don't miss our launch on 7th September 2026." #FreedFrom #FreedDistribution #TradeLaunch #LondonEvents #SynergyAssociates

Proudly Introducing KORRELL Non-Alcoholic Wines to the United Kingdom 🇩🇪🇬🇧 Freed From® is incredibly proud to announce that we have been appointed the exclusive UK importer and distributor of the exceptional KORRELL non-alcoholic wine collection. For generations, Martin Korrell and his family have produced some of Germany's most celebrated wines from the renowned Nahe wine region. Today, they have achieved something equally remarkable creating two world-class de-alcoholised wines that demonstrate exceptional quality, character and authenticity. After tasting hundreds of alcohol-free wines from around the world, Little Lion Zero achieved an outstanding 98 Freed From Points—one of the highest scores we have ever awarded. Very few producers reach this level. Together with Riesling Zero, these wines prove that exceptional winemaking doesn't stop when the alcohol is removed. We are honoured to be working with Martin, his family and the entire KORRELL team, and look forward to introducing these outstanding wines to the UK trade. Martin Korrell, KORRELL "What Freed From is doing by curating the very best alcohol-free drinks from around the world is truly extraordinary. We are delighted to be partnering with a team that shares our passion for quality and look forward to introducing our wines to the United Kingdom together." Charles Davies, Founder, Freed From® "Little Lion Zero is my favourite alcohol-free sparkling wine. From the very first tasting, I knew Martin and his family had created something genuinely exceptional. A 98 Freed From Points score reflects just how remarkable this wine is, and we couldn't be prouder to introduce KORRELL exclusively to the UK." The Grape Escape. Freed From Alcohol. Here For Good® #FreedFrom #KORRELL #NoLow #DrinksIndustry #GermanWine Follow the journey: https://lnkd.in/ee2BXg98 https://lnkd.in/eb9x4Qkn freedfrom.com Be among the first to taste what we've discovered → freedfrom.com/interested

FREED FROM IS PROUD TO INTRODUCE THE NEW 100ML HOTEL DRY MINIBAR BOX The reaction from one of our hotel buyers to our Hotel Dry Minibar Box was... well... spectacular. It got us thinking. Is big always better? Sometimes, smaller is exactly the right size. So today we would love to show you the 100ml Hotel Dry Minibar Box. The same extraordinary collection chosen from over 9,000 non-alcoholic drinks from across the world. The same meticulous curation. The same beautiful design. Just... a little bit more accessible. The original 250ml Hotel Dry Minibar Box isn't going anywhere. It's still our flagship collection. The new 100ml version simply gives hotels another way to delight their guests. Sometimes choice is the best luxury of all. Crazy idea to see for yourself? Both incredible boxes will be on display while you try the most curated and most extraordinary collection of non-alcoholic discoveries at our official Trade launch on 7th September 2026 in London. Freed Distribution Here for Good® #FreedFrom #AlcoholFree #NonAlcoholic #HotelInnovation #Hospitality #LuxuryHospitality #HotelDesign #LuxuryDesign #Craftsmanship #DesignExcellence #WellnessTravel #MiniBarReimagined

Proudly Welcoming MAUPERIER AFRRANCHI 0.0 to the United Kingdom 🇫🇷🇬🇧 Freed From® is absolutely delighted to announce that we have been appointed the exclusive UK distributor for MAUPERIER's award-winning AFFRANCHI 0.0 range. After tasting countless alcohol-free wines from around the world, few have genuinely stopped us in our tracks. AFFRANCHI 0.0 did exactly that. Crafted with extraordinary passion and precision by Thierry and Ana Russo, AFFRANCHI 0.0 represents a new benchmark in premium alcohol-free wine. It is a producer we knew had to become part of the Freed From portfolio. We are excited to officially launch AFFRANCHI 0.0 to the UK trade at our exclusive event in London on September 7th 2026. This partnership marks another important milestone as Freed From continues its mission to curate the very best alcohol-free producers from across the world and bring them and exclusively to the United Kingdom. Watch this space over the coming weeks as we announce more outstanding producers joining the Freed From® family. Happy Hour, Reimagined. Thierry & Ana Russo, MAUPERIER "We are delighted that AFFRANCHI 0.0 Made the Grade® and incredibly excited to have found Freed From. Their passion, expertise and commitment to discovering the very best alcohol-free drinks from around the world made them the obvious partner to introduce AFFRANCHI 0.0 to the United Kingdom." Charles Davies, Founder, Freed From® "From our very first tasting, AFFRANCHI 0.0 stood apart. Thierry and Ana have achieved something truly remarkable—creating an alcohol-free wine that delivers authenticity, elegance and genuine emotion. We couldn't be prouder to bring MAUPERIER exclusively to the UK and introduce the trade to what we believe is one of the finest alcohol-free wine collections available anywhere in the world." The future of premium alcohol-free wine has arrived. Freed From Alcohol. Here For Good® MAUPERIER André Figuinha Henri Chapon MS, DipWSET #FreedFrom #Mauperier #Affranchi00 #AlcoholFree #NoLow #Hospitality #Distribution #UnitedKingdom #Innovation #DrinkDifferent #LondonLaunch #HereForGood