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In collaboration with The Expert Press, Gayle Jennings O'Byrne, brings you this piece on cost management. She argues that smart cost management is the difference between businesses that merely survive and those that thrive during economic turbulence. She emphasizes shifting from reactive cuts to proactive strategy treating every dollar as a decision tied to long term goals. Learn more here: https://lnkd.in/e6MFm-y2

AI invisibility is starting to give law and accounting firms real problems. AI engines have "authority frameworks" that determine who gets identified and cited in its responses -- and who gets ignored. Inc. just published the piece we did for them on the subject. It's bad news for many firms because these authority frameworks mean that LLMs base rankings on digital artifacts - what's in print and online - not on real world performance, esteem or brilliance. Sometimes those correspond. Sometimes they don't. Bottom line though starts to look like the old saw for academicians: Publish or perish.

AdWeek has re-featured the piece our CEO Dave Maney wrote last month on AI authority frameworks -- how LLM's decide who's most credible and citation-worthy -- in its "Peformance Marketing" section today. It's obviously drawing a lot of reader interest. Dave's piece was created using the XP Dispatch published thought leadership platform and process. This AI world means companies and their leaders must now "Publish or vanish." And in fact, that's The Expert Press's new tagline. https://lnkd.in/g_bKqXtK

The Expert Press helps industry professionals publish real thought leadership in respected publications that move reputation, reach, and revenue. You already know your industry. Now make sure the world knows it too. Position yourself where decision makers and AI models pay attention. Book a call with us here: https://xp.news/contact-us

MSN picked up our story on "How the AI ‘Authority Mirage’ Is Hurting Law Firms." Accounting and consulting firms too, by the way. The "mirage" part is about how LLM authority frameworks decide who to cite and include in responses. But all an authority framework really can do is evaluate the relative credibility of one firm's digital footprint compared to others. That means widely published and written-about lawyers can show and be cited as the top in their field even if their real-world experience or reputation are lacking. Conversely, highly regarded top-of-their-profession attorneys and accountants who've been "the best kept secret" are going to stay secret unless they start showing up in authoritative media. As google searches turn broadly into AI queries, a reckoning is coming.

In partnership with The Expert Press, Nika White crafted this Kiplinger contribution to equip small business founders with tools for emotional resilience. The article argues that small business owners are under immense financial and emotional strain due to economic uncertainty, tariffs, capital constraints, and policy volatility. It warns that if leaders ignore the emotional toll, decision fatigue and burnout can erode their capacity to lead effectively. https://lnkd.in/eyy_tqnq #ThoughtLeadership #ClientPlacement #Business #Economic