The Drum

Today's B2B industry deserves a gathering of its own. We created B2B World Fest to reflect the ambition, creativity and commercial impact of those driving it forward. Here's a look at Day One. Big ideas. Big names. And a few surprises along the way. For years, B2B marketers have borrowed stages built for everyone else. B2B World Fest changes that.

Am I interrupting the journey, or helping to complete it? With Google introducing the biggest evolution of Search in more than 25 years, many of the assumptions that have shaped Search marketing are being rewritten. Explore the five questions every marketing leader should be asking, and understand the tools, strategies and brands already putting the answers into practice.

How do I find my next customer while they are still deciding? With Google introducing the biggest evolution of Search in more than 25 years, many of the assumptions that have shaped Search marketing are being rewritten. Explore the five questions every marketing leader should be asking, and understand the tools, strategies and brands already putting the answers into practice.

What happens when a keyword becomes a conversation? With Google introducing the biggest evolution of Search in more than 25 years, many of the assumptions that have shaped Search marketing are being rewritten. Explore the five questions every marketing leader should be asking, and understand the tools, strategies and brands already putting the answers into practice.

How do I orchestrate my marketing around customer intent? With Google introducing the biggest evolution of Search in more than 25 years, many of the assumptions that have shaped Search marketing are being rewritten. Explore the five questions every marketing leader should be asking, and understand the tools, strategies and brands already putting the answers into practice.

How do I make Search work harder for my bottom line? With Google introducing the biggest evolution of Search in more than 25 years, many of the assumptions that have shaped Search marketing are being rewritten. Explore the five questions every marketing leader should be asking, and understand the tools, strategies and brands already putting the answers into practice.