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Do you have any burning questions about deploying AI in your marketing? Or maybe there is an AI-related topic you want to talk through outside of your day-to-day work set up. Well, you are in luck! At Cannes Lions this year, we are hosting exclusive, 1-to-1 Tech & AI Clinics for brand marketers at Brandtech Beach, which is located right opposite The Carlton, so we are very central. You can (at no cost!) get face-to-face time with our subject matter experts and practitioners to deep dive straight into key AI marketing topics, such as: - Brand Health in an AI world: How to navigate tech transformation while protecting brand equity - Data readiness: How to safely fuel and protect your enterprise AI models - E-commerce: How to drive live conversion with predictive AI - Transforming process: How to deliver video and asset production that halves costs and compresses timelines without losing creative craft - Upscaling In-House Studios with AI: How to transition internal setups with next-gen AI tool and drive growth - The New SEO & SEM: How to optimize for the new era of AI search and discovery - Media Activation & In-House Media: How to rewire infrastructure to scale ROI - Responsible AI: How to create sensible guardrails and AI policies - Creator Influencers: How to use deep personalization to amplify authentic engagement Book your slot now - message us here or drop a comment below. #ArtificialIntelligence #DataStrategy #Ecommerce #CannesLions2026

Smart CMOs who understand that LLMs are increasingly becoming a very significant audience are working on organic AI visibility. But that is just one piece of the puzzle. Paid media and influencer marketing also shape how the AI models perceive and recommend brands. Brandtech Head of Australia, Jack Smyth explains in The Drum that brands need a strategy that encompasses all three aspects - welcome to GEM: generative engine marketing. Link in the comments.

In the second of the three AI stories in this week's special Future of Marketing report in the Financial Times, Daniel Thomas writes about the huge disruption AI is creating in marketing and what that means for the legacy ad groups. Brandtech Founder & CEO David Jones says: “Agencies are less and less relevant. But in a world of Gen AI, brand, creativity and human taste and judgment has never been more important.” Link to the full story in the comments.

This week the Financial Times has a special report on the Future of Marketing with multiples aspects examined, including of course AI. Brandtech founder & CEO David Jones is interviewed for several the stories - let's start with this one by Anna Nicolaou, FT US Media Editor, about how brands are approaching the tectonic disruption AI is creating to marketing. David says: “There’s not a single thing we do in marketing that we won’t use AI for.” Link to the full story in the comments.

In the third of the series of articles about how AI is impacting marketing in the Financial Times special report, The Future of Marketing, Brandtech Founder & CEO David Jones speaks to Daniel Thomas about how people are increasingly using LLMs to find and recommend products and services. Link to the full story in the comments.

Who's Who in France? Of course, the very brilliant Julie Hardy, Managing Partner and CEO of Brandtech France is prominently featured!! Profile in the comments!