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Our latest episode of Ten Speed Sessions is about 2026 planning, so we asked several leaders in the B2B marketing space this question: If you could give one piece of advice to B2B marketing leaders heading into 2026, what would it be? A big shout-out to everyone who contributed! Marino Fresch Kamil Rextin Bernard Huang Emily Kramer Kyle Poyar Ryan Sargent, Kevin King, and I included our thoughts as well. :) Additionally, we talked through some of the biggest takeaways in the Growth Unhinged 2025 State of B2B GTM and what that means for marketing in 2026. If you're a B2B marketer working on planning for 2026, you should check out this episode (link in the comments)!

Can you spare 5 minutes to complete this content strategy survey? Get early access to the results and benchmarks for B2B content strategy heading into 2026!

As AI slurps up all the calories we used to get from ToFu (content), BoFu has become more and more important for organic strategy. Ten Speed is on a mission to figure out exactly how much more important. Part of that mission means asking all of you, marketers of LinkedIn, about how your BoFu strategy has changed recently, trends you're seeing, and relative performance. Yes, it's a survey (which I pinky swear is short and easy). We'll be taking this qualitative data and mapping it against quantitative trends we've seen in our own work and across Ten Speed client performance this year -- so the report won't just be a rehash of your answers, but an actual analysis and recommendations for what to do next with BoFu content. https://lnkd.in/gB3UCH6f

We just launched a short survey to learn how B2B marketers are approaching BOFU content today. For years, marketers have created bottom-of-funnel content to drive conversions, but its role has shifted. Changing search behavior, new GTM motions, and more complex buyer journeys have redefined how “conversion content” fits into an overall strategy. Share your perspective here → https://lnkd.in/eWUnXWBM #bofucontent #contentstrategy #contentmarketing

There is a lot of conflicting information flying around in the marketing world right now. Whether or not to use llms.txt, if traffic from LLMs converts better or not, which content types work best, etc. 😰 So, in Session 7, we focused on specifically what we're seeing in the data and what we are seeing working for our B2B clients at Ten Speed. No fear-mongering. No agenda. Just sharing what we're seeing. For the full episode, check out the link in the comments. #b2bmarketing #organicgrowth #marketing

Tampa marketers! Ten Speed is hosting a marketing happy hour on October 22nd at M.Bird (rooftop above Armature Works). 🌴 Do you know a marketer in Tampa who you think should attend? Tag them in the comments! The registration link is in the comments! #happyhour #tampamarketing #marketingevents