Tell Your Story

49% of marketers say short-form video is their highest-ROI format. How can marketers create more short-form content without constantly starting from scratch? Clipping gives existing webinars, podcasts, interviews and events a second life. Our latest article covers the rise of clipping — including how long a clip should be and where to distribute it: https://bit.ly/4xGmqJE

When B2B buyers ask ChatGPT, Claude, or Gemini questions, where does the AI actually get its answers? It turns out 94% of B2B buyers now use generative AI during their research, and one social platform dominates those AI search citations above all others: LinkedIn. If you want your brand to be recommended when prospects ask questions, your LinkedIn strategy needs to directly feed that machine. We broke down LinkedIn’s recommendations for improving AI visibility, from creating articles and feed posts that are easy to cite to activating employees. https://lnkd.in/dvCe7pei

Search has changed at lightning speed and most businesses haven’t caught up. More people now start with AI, many never clicking past the first answer. If your business isn’t part of that answer, you’re out of the running. That’s where AEO and GEO come in. ➤ AEO (Answer Engine Optimization) is how your business becomes the direct answer to a question. When someone asks AI for a recommendation, AEO helps position you as the one it selects by using clear, direct content that answers real customer needs. ➤ GEO (Generative Engine Optimization) is how AI learns to trust that answer. It pulls signals from reviews, directories, and other sources to validate your expertise and credibility. In other words: AEO helps you show up. GEO helps you get chosen. This applies whether you run a restaurant, a law firm, a manufacturing company, or a local service business. If your traffic is dipping or leads feel harder to win, this is likely why. Read how it works and what to do next in our latest blog article: https://lnkd.in/gdaQsmbD

If your team is navigating a major initiative, whether it's a rebrand, product launch, or unexpected leadership gap, you know how difficult it is to balance the workload. Your team is already stretched, but a full-time executive search takes months you don't have. That’s why more companies are turning to fractional talent. Fractional leaders integrate directly into your team, bringing senior-level expertise without the time, cost, or commitment of a full-time hire. At Tell Your Story, we provide fractional CMOs, Social Media Directors, VPs of PR, and Creative Leads specifically for these moments of growth and transition. Learn how we can support your team: https://lnkd.in/drhjjAbu

The way people search has changed. They ask ChatGPT or Gemini a question, get an answer, and move on. No scroll. No visit to your site. We wrote a guide on Zero-Click Search: what it is, why it matters, and exactly how to become the answer AI chooses: https://lnkd.in/g4AEbbDj

People trust people more than brands. That's why employee advocacy consistently outperforms corporate social content. But success doesn't come from asking employees to "post more." The strongest advocacy programs make it easy to participate with the right technology, ready-to-share content, training, and recognition that keeps people engaged over time. We've helped organizations build employee advocacy programs that employees actually want to use. With the results to show for it. Read more about what makes employee advocacy successful and how to build a program that lasts: https://lnkd.in/gQB2NTuB