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A Formula 1 car is built for speed. Our challenge was the opposite: making people slow down. For Signify, we created a compact exhibition stand with a clear challenge: bringing together product innovation, visitor engagement, and brand presentation in a limited space. The eye-catcher at EuroShop – The World´s No. 1 Retail Trade Fair was hard to miss. The Mercedes F1 car, once used by George Russell, highlighted with Signify’s lighting solutions that brought the paddock atmosphere to the stand. But the stand had to do more than attract attention. It had to show how Signify’s innovations can support different environments, from large retail to food retail and fashion. All within one clear visitor journey. As a project manager, that means finding balance. Between different stakeholders, interests, and decisions. Between moving fast and protecting quality. A bit like Formula 1, actually. What makes you slow down at a stand? At Tausch, we love to exchange ideas: https://lnkd.in/eGc6vsHP

You don't get to integrate a Guinness World Records into an exhibition stand every day... 🏆 Especially not when it's a life-sized replica of The Night Watch made of gummy bears. One that has to fit seamlessly alongside production equipment, hospitality spaces and visitor experiences. But the challenge of this exhibition project wasn't the world record itself. The challenge was making sure every element contributed to the same story. That's something I appreciate about working with Tanis . Over the years, we’ve built a partnership where a few words are often enough to understand what we're trying to achieve. Together, we created a stand built around the visitor journey. At interpack visitors could literally walk above the machines, while hospitality areas and meeting rooms created space for meaningful conversations. Throughout the day, the stand transformed from an Expert Bar into a Gummy Bar. From LED walls to touchscreens, every element had a clear purpose. When everything comes together and everyone involved walks onto the stand with a smile, that’s when I feel a project has been a success. Special thanks to Sandra van der Vlugt and Bart van Delft for the great coöperation along the way and giving me that smile! In your experience, what makes the biggest difference on the show floor? We at Tausch would love to talk with you: https://lnkd.in/ewDdd9jV

Interpack 2026 just ended… But if you're already thinking about Interpack 2029, 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. Right now is the moment to reflect on your exhibition stand, story, visitors and competitors. Because in a few weeks, the details will blur. And with them, the chance to improve. Want to reflect with a strategic and creative partner? Client or not, we're happy to share our thoughts. Let’s talk before your insights fade: https://lnkd.in/dqnE5Wmu

How did Interpack 2026 go for you? Believe it or not, this is the right moment to start thinking about your next exhibition. Not in a few months, or next year, or when your next exhibition is right around the corner. Why? ✅ Because the experience is still fresh. ✅ You remember what caught attention. ✅ You saw what competitors did differently. ✅ You know what worked on your stand. ✅ You might already know what you would change next time. Would you like a sparring partner for that conversation? Client or not, we're happy to share our thoughts. Let’s talk before your insights fade: https://lnkd.in/dqnE5Wmu

Too early to think about Interpack 2029? Believe it or not, this is the right moment to start thinking about your next exhibition. Not in a few months, or next year, or when your next exhibition is right around the corner. Why? ✅ Because the experience is still fresh. ✅ You remember what caught attention. ✅ You saw what competitors did differently. ✅ You know what worked on your stand. ✅ You might already know what you would change next time. Would you like a sparring partner for that conversation? Client or not, we're happy to share our thoughts. Let’s talk before your insights fade: https://lnkd.in/dqnE5Wmu

Interpack 2026 just ended… But if you're already thinking about Empack, FACHPACK, IFFA, IBA or maybe even Interpack 2029, 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀. Right now is the moment to reflect on your exhibition stand, story, visitors and competitors. Because in a few weeks, the details will blur. And with them, the chance to improve. Want to reflect with a strategic and creative partner? Client or not, we're happy to share our thoughts. Let’s talk before your insights fade: https://lnkd.in/dqnE5Wmu