Tapeeze

The leaders have been in it for years. So the question moved: not whether you have a card, but whether yours is the one customers choose to carry every day. Design, material and speed to the next drop decide that now, and none of it needs a factory.

Most teams assume a premium card means becoming an issuer: months of infrastructure, compliance sign off and factory personalisation before a single card ships. Tapeeze proves that assumption wrong. It runs on your existing or sponsored BIN, nothing is printed, and a branded tokenized card experience is live in two weeks from design approval.

FALSE. The expiry date is not a security feature. It is a leftover from printing credentials on plastic: printed data ages, and the only way to update a printed card is to replace it. A tokenized card prints nothing, so nothing on it expires. The credential renews digitally, and the card stays in the field for as long as it physically lasts.

Ask the traditional route for a premium card and the quote is always the same: new programme, factory personalisation, most of a year. Ask the team that came from inside that industry and the answer is two weeks on the BIN you already have. We set out to change this. Ask us why.

The industry has been launching metal cards the hard way—new programmes, new infrastructure, months of complexity. Tapeeze changes that. Launch premium metal cards on top of your existing card programme. No new BIN. No new personalisation setup. Just better cards, faster. Design it today. Launch it in weeks from design approval. Your existing programme stays exactly as it is. Metal becomes a card type, not a card programme.

Industry benchmarks put Day 30 retention for finance apps at 3 percent: of every 100 users who install, three are still active a month later. Promos win sessions back, but rarely the habit. A physical card is one of the few retention assets a customer carries out of your app and into their day, visible, tactile, working even when it is never tapped. Source: Adjust, 2025.