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At IAM Live: Trade Secret Strategy USA conference in #SanFrancisco, our CIPO Chris Buntel joined leading voices in IP — Jonathan Patchen (Cooley LLP), Kim Jessum (Heraeus), and James Pooley (James Pooley PLC) — to discuss the realities of trade secret strategy and enforcement. As featured in a IAM piece by Maia Edilashvili Biermann, Chris shares a moment that captures the challenge many companies face: 💭 “When I ask prospective clients about their trade secret management, the most common response is a shrug followed by ‘we don’t have any.’ To break through that misconception, I ask: ‘How upset would you be if your competitor found out this piece of information?’ The answer is always the same — ‘Oh, very upset.’” Maia's article highlights that innovation is advancing faster than companies’ confidence in protecting trade secrets. That gap is where the greatest risk (and the greatest opportunity) can be found. #tradesecrets #ip #intellectualproperty #ipstrategy #legaltech #innovation #AI #IAM #tangibly

Trade secrets are the foundation of innovation. Tangibly helps companies secure, govern, and enforce them across teams and partners.

Most companies don’t realize it until it’s too late. Tangibly provides the structure, visibility, and financing to act fast when your IP is at risk.

Every company has trade secrets. The question is whether yours are protected.

Patents only tell part of the story. Tangibly helps companies protect and enforce the confidential know-how that patents leave exposed.

Employee turnover, AI tools, and partnerships are exposing company secrets every day. Tangibly helps you take back control.