Symbe ads

The founder's journey is marked by highs and lows, and ebbs and flows. With so many factors and forces at play, just when you think you’ve finally got everything working, something new comes along to shake it all up. I absolutely love it. One thing I learned early on is that to have any chance at succeeding, you need to focus on controlling the controllables. Because trying to control anything else is futile. When we started Symbe, we knew right off the bat that there were three fundamental things within our control, where we would focus much of our obsessions: (1) Designing a great product (2) Hiring amazing people (3) Building the absolute best relationships with our customers We believed that if we got these three things right, everything else would naturally fall into place, regardless of the factors and forces the market threw at us… and in this market, there have been a lot!! In the just over two years since launching Symbe, more than 2,500 companies globally have used our platform to build collaborative business cases, including Salesforce, Stripe, HubSpot, BMC Helix, monday.com, Singlestore, FICO and many more. This Symbe team continues to push the boundaries of what a start-up can achieve, and I am proud and grateful to be a part of it. To supercharge our strong momentum, we raised $5.7M in April led by Kfund, with 4Founders Capital, SVV (Sure Valley Ventures), CircleRock Capital, Next Tier Ventures, Concept Ventures and Pact , alongside Notion Capital, who backed us early doors. We're using these funds to put 'value' at the core of every B2B sale (and purchase). Turning EVERY seller into a value-seller, not just the best ones. Oh and we have a shiny new website too! -> symbe.co

If you'd asked me a year ago what I'd be proudest of in 2026, I wouldn't have guessed it'd be a customer story video. Turns out I was wrong. Here's the pattern I keep seeing across our customers at Symbe: the moment a SaaS company moves up-market, the playbook that got them here stops working. The demo that used to close deals now just gets you a seat at the table. Procurement and finance care whether the numbers hold up, not how good your product looks on screen. HubSpot faced exactly that. A 1,000+ rep sales team, built on a demo-led motion, hitting a ceiling as the buying committees got bigger and sales cycles got longer. So they brought in Symbe to rebuild how their reps sell, from a demo-led pitch to a ROI-backed business case built collaboratively with the buyer, from the very first discovery call. What impresses me isn't that they noticed the problem. It's that they made the call to change it before it became urgent, and did the work to make it real across a 1,000+ rep team. That shift is the difference between a champion who likes your product and a champion who can defend it in a room you're not even in. That's the story we've told in this film, and I'm proud of what we built with them, with Symbe as the platform behind it! Watch it below 🎥 Crevan O'Malley Simon Kinneen Erol Aykan, thank you for trusting us with this one 🤝

I've been waiting to share this one... Most weeks, I'm on calls with sales leaders going through the same thing. They're moving upmarket, the demo that used to close deals now just gets them in the room, and they're stalling once procurement and finance get involved. The reality is your buying committee is bigger than ever, and if you can't influence these invisible stakeholders, deal can die. This problem of course only compounds the more you move up-market. HubSpot felt this exact challenge before partnering with Symbe! Bigger buying committees, longer cycles, and buyers who needed more than a good demo. They needed a business case that made sense on their own terms and held up without a HubSpot rep there to defend it. So HubSpot made a deliberate strategic call: change how a 1,000+ rep sales team sells, on their own terms and ahead of the curve. That meant retiring the demo-led pitch and rebuilding around value from discovery, early on. Reps stopped walking prospects through features. Instead, they started building the business case with them, collaboratively, using the buyer's own numbers. The champion inside the account didn't just get a product they liked, they got an argument they could defend to their own leadership, without needing a HubSpot rep in the room to back them up. This film tells that story: not a product walkthrough, but the story of a company that changed its entire sales motion to win at the next level. Watch it below 🎥

An LLM can build you a business case in seconds. But that isn't value selling. Claude, ChatGPT or your internal AI can generate a compelling value hypothesis. The challenge? It's just a snapshot. Real value selling is a process you go through with your customer. Challenge the assumptions. Validate the pain. Agree the numbers. Build the case together. Because the business case only starts influencing the deal when your champion believes it, and is ready to defend it internally. Symbe turns an AI-generated value hypothesis into a collaborative customer process. Value selling isn't a snapshot. It's a process.

Want value selling to improve win rates? First, your sales reps have to actually use it. A great methodology used on 10% of opportunities won’t transform sales performance. To impact win rates, value selling needs to happen consistently across the pipeline. That requires adoption. Symbe was designed around the sales rep - making it easy to build and communicate a compelling business case as part of the everyday sales motion. No adoption. No scale. No impact on win rates.

Want to scale value selling? You don’t need to scale your Value Engineering team. The traditional model is simple: More opportunities needing business cases → more Value Engineers. But that gets expensive. Fast. Symbe changes the equation by enabling sales reps to run the value selling motion themselves, with Value Engineering providing the methodology and expertise behind it. More reps selling on value. More pipeline covered. Without adding a Value Engineer for every increment of growth. Scale value selling. Not your Value Engineering headcount.