Sumble

🤯 Less than a year ago, Sumble didn't even have a marketing website - it was just a sign up form. All WOM and PLG. Yesterday, Kyle Poyar and Maja Voje released their 'State of GTM' Report - and Sumble ranked as a 'must try' GTM tool - amongst a sea of goliaths. To contextualize this a bit: - the mean number of people working in GTM in these orgs is 293 (median is 98). Sumble has 3 marketers and 10 sales people. (we're hiring BTW) - the mean number of linkedin followers of these orgs is 952k (median 82k). Sumble has 5.5. (Please follow us?) This is what happens when you have a product that's led by leaders with a relentless amount of focus. Anthony Goldbloom and Ben Hamner built a dataset that got adopted by the likes of Databricks, Snowflake, Wiz etc - companies that have their own in house data engineering/data science teams yet still choose Sumble data vs building their own corpus. Shoutout to Apurva Shukla for being insanely plugged in and making outrageously good growth bets. Shoutout to Lisa K. Harshman who got dropped a remit fit for a 10 person team and did it all herself (we've done 4 tradeshows in the past 4 weeks, 2 dinners, 4 webinars, a podcast and more). Hoping if I do my job right, I'll have fewer 'why havent I heard of you' conversations - we're certainly well on our way. 🚀

Sumble has quietly become the most important data tool in our outbound stack — and it's not even close. I've used just about every sales intelligence platform out there. Apollo, ZoomInfo, you name it. They're great for contact info. Emails, phone numbers, job titles — the basics. But here's the thing. Having someone's email doesn't tell you why you should be reaching out to them right now. That's where Sumble changed the game for us. We run outbound campaigns at Set2Close, and the difference between a cold email that gets ignored and one that gets a reply usually comes down to timing and relevance. Sumble gives us both. Their knowledge graph surfaces what's actually happening inside a company — who just got hired into a role that signals they need CRM help, what tech stack changes are underway, which teams are in the middle of transformation projects. That's not a contact record. That's context. We've been weaving Sumble signals directly into our outreach and the quality of our conversations has shifted. Prospects respond differently when your message shows you understand their situation, not just their title. Most data tools give you a list. Sumble gives you a reason to reach out. If you're doing any kind of outbound and you're still relying on static contact databases alone, you're leaving meetings on the table. Appreciate the platform Anthony Goldbloom

Claude on its own is guessing. Sellers at Fivetran and WunderGraph on what changes when AI works from real job and tech data.

Know why they'd give you time before you reach out. Then write the message they care about, not generic outreach.

A job post that asks for GraphQL experience, or mentions your product, is a buying signal. Sellers at Qdrant, WunderGraph and Fivetran on how they use them.

His biggest deal ever started with a job post. A Datadog AE on the signal that told him the deal was going his way.