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When it comes to philanthropy, one size never fits all. As part of Duke University’s ambitious Made For This campaign, we helped Duke Health communicate how they are uniquely built to address the evolving global health needs of tomorrow. We developed tailored materials and a dedicated website that lived within the broader campaign but spoke directly to donors whose reasons to give often differ from traditional university donors. Learn more in our latest case study.

By university standards, Duke University is young. And with youth comes optimism, ambition, and the tenacity to take on the world’s toughest challenges. It was this energy and determination that inspired us as we worked with the Duke team to develop their new comprehensive campaign, Made for This. It’s become a rallying cry that reaches beyond their traditional donor base—signaling that Duke is ready for this moment and worthy of their investment. Check out the full case study on our website

Higher education is under pressure like never before. The institutions best positioned to navigate these challenges know who they are and stay true to their values. Learn how to respond to adversity authentically with our Partner and Chief Strategy Officer, Nicole Ferry.

The institutions best positioned to respond to adversity are the ones who know who—and can articulate—who they are. Our Partner and CSO, Nicole Ferry, explains how your university’s values can be a compass during times of uncertainty. [LINK]

Everyone has access to the same data. The advantage comes from how you use it. Here are 5 ways to turn raw data into rare insights your competitors can’t see from our Group Director of Analytics, Eugene Pidan.

Anyone can collect and access data. The advantage comes from how you use it. Here are 5 ways to turn raw data into the rare insights your competitors miss, from our Group Director of Analytics, Eugene Pidan.