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Convincing ≠ correct. When building AI Personas, one of the most important things to consider is the sources behind them. In this clip, Francesca Cruz, VP of Enterprise Consumer Insights at Mastercard, explains her team’s approach to building AI Personas they can stand behind. Get more of her expert advice and watch the full interview from Quirk's NY here: https://hubs.la/Q04xJ_kR0

The AI tools your teams already use — ChatGPT, Copilot, Claude — are fast, fluent, and endlessly confident. But they don’t know your customers. They know the internet, not your brand, your category, or the proprietary research your organization has spent millions building. Stravito MCP changes that. It's the consumer intelligence layer that connects your own research directly to the AI tools your teams already work in. Every answer comes grounded, cited, and inside your existing permissions, and not invented. Join our very own Aydan Kool this week for a live look at what you can do when your AI reaches your research: ✅ Get answers grounded in your own research, cited back to the source ✅ Keep executive dashboards and reports current, automatically ✅ Turn research into briefs, summaries, and presentations in minutes ✅ Receive scheduled updates the moment something new lands Claim your spot here: https://bit.ly/4ztkcOW

From Data Strategy to Next-Gen Marketing: Henkel's AI Transformation Journey Is your organization investing in #AI faster than it's building trust in it? That's the question behind Henkel's AI transformation — bringing research, data, and decision-making together instead of running them as three separate agendas. Join Nico Reichert (Global Head of CMI Tools & Platforms, Henkel) and Stefan Röse (Director of Client Development, Stravito) for a live conversation on what it actually takes to build AI-driven decisions people trust. What we'll cover: ▪️ Where AI can be trusted with real marketing decisions, and where human judgment still has to lead ▪️ A governance model you can borrow, built to speed approvals up instead of stalling them ▪️ An inside look at how Henkel actually built next-generation personas and AI-driven research into its marketing decisions Hosted by #MRMW. 📅 Tuesday, September 22, 2026 · 15:00–16:00 CET (9:00 AM ET) 🔗 Save your spot: link in the first comment Can't make it live? Register anyway and we'll send the recording. #ConsumerInsights #CMI #MarketResearch #AI #AIPersonas #Marketing #Insights #AIGovernance

We’re proud to share that Stravito CEO Thor Olof P. has been shortlisted as an Esomar Insight250 Legend. This recognition celebrates individuals who have made a lasting contribution to the global insights profession, and we’re delighted to see Thor named alongside so many respected leaders. If you’ve worked with Thor or been inspired by his perspective on the future of insights and AI, public voting is now open through August 3. 🔗 https://hubs.la/Q04q-30P0 #Insight250 #ESOMAR #Insights #Leadership

Generic AI is fast. But would you defend its answers in a leadership meeting? Generic AI vs. Purpose-Built AI For Insights Teams: How To Choose the Right Tool 📅 March 12 | ⏰ 4 PM CET / 11 AM EDT In this session, you’ll see: ✔️ What happens when you ask the same business questions to different AI agents ✔️ Where generic AI performs well and where it doesn’t for insights work ✔️ How Stravito AI Assistant delivers transparent, traceable, research-grounded answers If AI is part of your workflow, this is worth your time. Register → https://ow.ly/VOhh50YlXRW

Fast answers from generic AI tools aren’t enough to truly support important business decisions. ⚠️ That’s why we’re introducing Deep Research Agent, the latest upgrade to Stravito AI Assistant. AI Assistant does far more than simple search and summaries: it’s your end-to-end research partner to: 📊Receive answers grounded in your own internal research 🧠 Answer key business questions with a partner that explains its research process 🤝 Scale analyst-level support without increasing headcount Curious? Learn more: https://ow.ly/UMfL50Yh977