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In 2016, the ten highest-engagement National Day films held 81% of all engagement that year. By 2025, that share had fallen to 53%. The decline sits against a field that expanded from four organizations publishing in 2015 to 496 in 2025. More participants have drawn attention wider, though concentration remains high: ten films still account for roughly half of everything the occasion generates. We analyzed what separates those films from the rest, from format and timing to the creative choices that repeat across the top of the field. Read the full report here: https://lnkd.in/ebEuWyJV

Over the past eleven editions, Saudi National Day has evolved from an occasion celebrated by citizens and organizations into a communication season that is consciously planned for throughout the year. Between 2015 and 2025, a fixed panel of 1,198 organizations published 18,544 National Day creatives, of which 3,178 were production films. This report traces the growth and composition of those creatives, the intensity of participation across organizations, and the distribution of audience attention that made them the most memorable. Read the full report here: https://lnkd.in/ebEuWyJV

على مدى إحدى عشرة نسخة، تحوّل اليوم الوطني السعودي من مناسبة يحتفي بها المواطنون والجهات إلى موسم تحشد له الجهود طوال العام. فبين عامي 2015 و 2025 ، نشرت عيّنة ثابتة من 1,198 جهة ما مجموعه 18,544 عملاً إبداعياً مرتبطاً باليوم الوطني، منها 3,178 فيلماً منتَجاً. ويتتبع هذا التقرير نمو هذه الأعمال وتركيبتها، وكثافة المشاركة بين الجهات، وتوزّع اهتمام الجمهور الذي جعل بعضها الأكثر رسوخاً في الذاكرة. اقرأ التقرير كاملاً هنا: https://lnkd.in/ebEuWyJV

The number of Saudi organizations publishing National Day productions grew from four in 2015 to 496 in 2025, making the anniversary one of the most crowded moments in the Kingdom's communications calendar. In our forthcoming report, we study how Saudi organizations deploy creative audiovisual communication to commemorate the National Day. The study draws on a novel dataset compiled across eleven editions of the national event, from 2015 to 2025, covering 1,198 organizations and 23,524 creatives. Stay tuned for "The Voice of a Nation", coming soon. #9عزنا_بطبعنا #اليوم_الوطني_السعودي_6 #SaudiNationalDay96

In October 2022, we published research on the Kingdom's demographic transition and what an ageing population would mean for the economy, the labor market, and social services. Since then, the data has moved in the direction the report described: Total fertility fell from 2.8 in 2011 to 2.0 in 2024, and among Saudi women from 3.8 to 2.7. Births declined by 10% between 2017 and 2022, with the largest decrease among women aged 20 to 24. In parallel. GASTAT's 2025 Elderly Survey counts 1.7 million people aged 60+, representing 4.8% of the population. The substantial rise in the share of individuals aged over 65 remains roughly two decades away, and that window is when pensions, healthcare capacity, and the structure of work beyond 60 can be adjusted. Read the full report here: https://lnkd.in/dx3GcDsi

Three interventions have reshaped Saudi Arabia's real estate market in nine months: a redesigned White Land Tax in April 2025, a five-year Riyadh rent freeze in September 2025, and the Foreign Real Estate Ownership Law in January 2026. Each operates on a different channel. The White Land Tax raises the carrying cost of idle land, the rent freeze buffers affordability while supply releases, and the ownership law widens the capital base in designated investment zones. Read as a package, the question is one of sequencing: whether supply becomes elastic by the time demand has shifted. In this article, our Partner Hassan Zeaiter examines the mechanics of each instrument and the conditions under which the package delivers on its joint intent. Read it here: https://lnkd.in/erFTW3HJ