Storyleads

A national law firm just reached out to refer cases to an attorney who posted on LinkedIn for the first time 3 weeks ago. Justin Reid started posting three weeks ago. 824 followers. No content history. Just a profile and a decision to start sharing his story. His background isn't typical for a lawyer: • Graduated high school with a welding degree • Ran JR Welding as a self-employed welder for 8 years • Never wanted to go to law school until a job aptitude test in college • Got his law degree from Drake while still running his welding business • Joined his dad's firm in 2023 We wrote his first few posts about that journey - welder to lawyer, why he made the switch, what he learned building businesses in both worlds. Yesterday, he sent me this message: "Thank you for giving me the confidence to post on LinkedIn. I have already had a national law firm reach out to refer cases to me." Three weeks. National referrals. Not from thousands of followers or viral posts. From sharing an authentic story that made him different from every other PI attorney in Iowa. Most lawyers think they need years of practice before LinkedIn "works" for them. Justin proved that wrong in 21 days. The referrals don't come from your credentials or your follower count. They come from the right people seeing your story at the right time. Attorneys are looking for referral partners they can trust. Trust comes from knowing someone's background, understanding their journey, and seeing what makes them different. Justin's welding background makes him memorable in a sea of traditional law school paths. That difference is exactly what makes him the right fit for certain cases. Congrats, Justin. This is just the beginning. -- P.S. Justin's not a client (yet!). We helped him because we believe great stories deserve to be shared, regardless of whether someone works with us. Maybe he should be though. Not trying to put him on the spot... but also kind of putting him on the spot 😅 -- If you're ready to turn your legal knowledge into lead-generating content - message me. I'll show you how we do it with Justin's exact process. Visit https://storyleads.io/demo to learn more.

I showed up at a legal marketing conference with a cardboard sign and one mission: Hear as many lawyer stories as possible. Most of the time, I extract stories from attorneys over Zoom calls. But there's something different about sitting across from someone, face-to-face, and hearing what drives them. At this conference, I caught a last-minute dinner with Tim Semelroth ★★★★★, Jason Epstein, Steven T. Goldstein, Hunter Garnett, and James (J.J.) Uliano. The stories were incredible: • Why they started their firms • What's actually working in their practices right now • The challenges they're facing that no one talks about publicly Every attorney has a story worth sharing. Most just don't know how to tell it on LinkedIn. That's where I come in. I help lawyers extract their stories and turn them into LinkedIn content that attracts clients, referrals, and opportunities. If you're a lawyer with a story to share, I want to hear it. Book a free interview below and we'll write your first 3 LinkedIn posts—no charge. All we need is 45 minutes and your story. Click the link below to book your interview: https://lnkd.in/g8mGDv76

A cop threw himself off his motorcycle to frame a 70-year-old man. The city kept him in Rikers Island for 4 days with a broken neck. I just interviewed the lawyer who destroyed them in court— and the story gets better. Five years ago, attorney Steven Goldstein got a call from an old client. His 70-year-old father was in Rikers. Nobody knew why. Steven took the case—standard criminal defense work. Get him out, figure out what happened. Then he saw the charge: Endangering the life of a police officer. The NYPD’s story... This elderly man “walked into the street,” caused a motorcycle cop to crash, and “assaulted an officer.” Then Steven got the surveillance video. You see the man crossing the street. He looks up—shocked. The cop throws himself off his bike. The motorcycle slides and slams into the old man. He flips, lands on the sidewalk. Two officers arrive. They step over him to help their fellow cop. A stranger had to block traffic so cars wouldn’t hit him. His neck was broken. He was kept in Rikers for 4 days without proper medical care. Inmates made pillows out of PB&J sandwiches to keep him comfortable. Now Steven had two cases: the criminal defense—and a civil suit against the city. Here’s where it gets interesting: The DA’s office didn’t know about the civil case. The city’s civil lawyers didn’t know about the criminal one. At every hearing, Steven would tell the prosecutor: “Thank you. Thank you from my children. Thank from my unborn grandchildren.” They didn’t get it. He knew that once a jury saw that video—and learned the city prosecuted this man for 3 years—they’d award massive damages for malicious prosecution and personal injury. He gave the DA every chance to drop it. They refused. Trial day came. The DA offered a plea: plead guilty to a violation—basically a parking ticket. Nine out of ten defendants would take it. Steven said no. The judge tried to reason with him: “This isn’t even a crime—it’s just a violation.” Steven replied, “They’ve been prosecuting this man for three years for being a pedestrian who got hit.” The judge called a supervisor. Case went to trial. Right before it began, the DA downgraded the charge to jaywalking. The first jaywalking trial in New York in 70 years. One more detail: the cop who “crashed”... He’d been fired for pulling his gun on three other officers—on three separate occasions. The jury acquitted the man. Then came the civil case. At the first settlement conference, Steven told the whole story. Showed the video. Explained the 3-year prosecution. The judge looked at the three city lawyers in the room. Settlement: $3.85 million. The story made the New York Post. Most lawyers struggle to articulate what makes them different. Not Steven. He’s a natural storyteller. When you’ve got stories like this—where you’re the only thing standing between an innocent person and a corrupt system—you don’t need to explain your value. Visit https://storyleads.io/demo to learn more.

We just launched a medical malpractice attorney. His first 3 posts hit 114,781 impressions. Scott Weidenfeller has been practicing medical malpractice law for 25+ years. Decade+ Superlawyer. $75M+ recovered. Multiple 7-figure settlements. But three weeks ago, he'd never posted on LinkedIn. Now he's generating: • 51,234 impressions on post #1 • 32,497 impressions on post #2 • 31,050 impressions on post #3 Total: 114,781 impressions in 21 days. Here's why Scott's content is working: Post #1: "I cringe every time I hear a lawyer talk about 'winning' a medical malpractice case." Most attorneys celebrate victories. Scott reframes what "winning" actually means when your client is permanently brain damaged. Post #2: "In 2006, the largest medical malpractice settlement in Michigan started with ONE inconsistency." He tells the story of discovering falsified medical records - two carbon copies that didn't match. The kind of detail that separates great trial lawyers from good ones. Post #3: Medical negligence horror stories Real cases. Real consequences. The kind of content that makes other attorneys think "this guy actually does the work." And the comments and DMs have been great. Scott's advantage... He's not trying to sound impressive. He's sharing 25 years of experience fighting cases other firms won't touch. When you've secured Michigan's largest med mal settlement by catching hospital record falsification, you don't need to manufacture credibility. You just tell the story. Welcome to LinkedIn, Scott Weidenfeller. We're just getting started. If you're ready to turn your legal knowledge into lead-generating content - message me. I'll show you how we do it with Scott's exact process. Visit https://storyleads.io/demo to learn more.

After 37+ hours of analyzing viral LinkedIn posts from top lawyers, I just finished the breakdown of 19 high-performing posts with 100K-1.6M impressions. And I’m sharing it for FREE. In the breakdowns, I go deep into the tactics and frameworks we’ve used to: → Help 50+ attorneys build their LinkedIn presence → Turn legal content into lead-generating posts → Create stories that get you recognized → Help lawyers land federal cases and 6, 7, and even 8-figure referrals You will find: → Real viral post examples with numbers → Analysis of hooks, storytelling approaches, and emotional triggers → 19 proven templates, tested by practicing attorneys The guide is designed for lawyers who want to build their reputation, generate leads, and create powerful referral networks through LinkedIn. If you would like a copy, comment or message me directly "TEMPLATES" below and I will send it to you. Please send me a connection request if we’re not connected yet, so I can deliver it directly.

Most attorneys FAIL on LinkedIn because they’re winging it. We’ve written over 4000+ posts for 60+ clients and we’re sharing our entire research strategy for FREE (plus a bonus of 150+ content ideas): Most people assume the results come from the writing itself. Don't get me wrong - storytelling is crucial. But you can't tell great stories if you don't have stories to extract. That's why 80% of our work happens before we even start writing a post. In fact, we dedicate our first 2 calls to diving deep into their stories from early life to extract what makes them stand OUT. Then we follow these exact 7 steps: Step 1: Finalizing the content pillars Step 2: Building competitor lists Step 3: Analyzing viral posts AND nuanced content opportunities Step 4: Asking hyper-specific questions during content calls Step 5: Mining for 'top of mind' content Step 6: Sourcing additional content from multiple channels Step 7: Improving through analytics Fun Fact: Clients often tell us they feel "emotionally drained" after our calls - we push them to articulate stories they've never shared before. Now, we wanted to give you the whole playbook with detailed steps. But they were 6000+ characters long. So we've attached ALL of them (STEP 1 -> 7) in comments below (don't forget to check all of them out) I want to share the entire process with you. No gatekeeping. Why you should do this? Because our process is working: - PI attorneys landing 7-figure cases - Attorneys making their first hires through LinkedIn - Immigration attorneys signing clients directly from LinkedIn - Criminal defense attorneys growing their referral network and being recognized as THE criminal defense attorney in the area P.S - Want to see *a part* of this process in action? For the first time ever, we're sharing one week of our Question Bank: - Complete question bank organized by practice areas (including Criminal Defense, Employment Law, Estate Planning, M&A, and many more) - Questions that turn everyday case work into compelling content - Over 150+ PROVEN IDEAS for you to write on LinkedIn. Today. Comment or message me "RESEARCH" and I'll send it your way. And don't forget to check the comment section. Btw, if we're not connected, please send me a connection request so I can DM you the link. P.P.S - We're launching something very soon. Something that I think could help attorneys really understand how to position and brand themselves on LinkedIn. Stay tuned :) The rest research process breakdown is in the comments 👇