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Two thirds of all reported fraud now originates on a social media platform, and an increasing share of it is disguised as online shopping. Modern scams no longer look like scams. Counterfeit marketplace listings, fake storefronts and sponsored ads are becoming increasingly sophisticated, often mimicking trusted brands so convincingly that consumers struggle to tell the difference. At the same time, social commerce continues to grow. Around 78% of UK Gen Z consumers now shop through social channels, making platforms originally designed for trusted connection and discovery a key part of the retail journey. For fraudsters, this creates a perfect opportunity: access to highly engaged shoppers, trusted brand imagery and frictionless purchasing behaviour. Alex Wood FRSA's film on how this works is well worth a watch, particularly for anyone selling or buying through these channels.

⚠️ Trigger Warning: Confessions of a Scammer (Video) For 20 years, I was the person on the other end of the scam. I know exactly how it works, how convincing it can be, and how easily it happens to ordinary people going about their day. What's changed is the scale. Scams now reach almost all of us - through a message, a call, a moment online we don't think twice about - and for too long, the ways we're meant to protect ourselves haven't kept pace with how the people behind them operate. That's why I've partnered with SquareTrade Europe - they're working to help close that gap - real protection designed for the way we actually live online. Find out more: https://lnkd.in/eEFa9ynz #FraudPrevention #FraudAwareness #Scams #MobilePhone

We used to trust video calls to prove someone was real. Then AI changed the rules. Deepfakes can mimic faces and voices convincingly. Alex Wood shares one simple trick to spot a fake.

Being careful isn't enough anymore. Reformed scammer Alex Wood reveals the tactics behind modern scams.

Scammers can spot and take advantage of the ordinary things we share online. Reformed scammer Alex Wood shows how.

Spotting a scam is getting harder, and being careful is no longer enough. Reformed scammer Alex Wood spent 20 years on the other side. Now he's showing how those scams work.