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Learn how to build, test, and scale custom product pages that drive more App Store conversions.

We analyzed 17 highly relevant Black Friday app store custom product pages CPPs, so you don't have to 💁♂️ We picked the ones that get the most Black Friday traffic, from Shein and Temu to Walmart and Target. The first screenshot almost always delivered the Black Friday message: big number, sale dates, red and black everywhere. But on almost half, Black Friday was gone from the rest of the screenshots. So was the emotion. The strongest apps didn't reinvent their screenshots. They reframed them: 🏷️ Sale first ✅ Proof second 🤝 Trust last Our favorite: Target didn't say "great savings". It said "$2,230 saved". A number beats an adjective, always. The hook earns the tap. Consistency earns the install. The data comes from our exclusive CPP intelligence feature in SplitMetrics Acquire. Our ASO and UA teams turned it into a playbook we use with our own clients: ✅ The moves that worked ✅ The mistakes that cost them ✅ 6 checks that make any Black Friday page convert Want it for your app? Comment "CPP" and I'll send you the playbook 😎

Last Black Friday, a competitor captured 68% SOV on a major US retailer’s brand keywords. Could it happen to you? Join our live session to discover how top UA teams prepare before the peak to ensure brand protection and capture the demand: → Brand SOV & placement strategy → Seasonal custom product pages & offers → Bids & budgets for peak demand → Automation to react when the market moves Black Friday Playbook on Apple Ads Strategy: Brand Defense & Demand Capture October 14 · 5 PM CET / 8 AM PT · Live & Recorded Claim your spot & gifts → https://lnkd.in/e82YREKR/?utm_campaign=PostsBoosts2026&utm_source=linkedin&utm_medium=paid&utm_id=994606943&hsa_acc=507730351&hsa_cam=994606943&hsa_grp=896343483&hsa_ad=1577748153&hsa_net=linkedin&hsa_ver=3 🎁 Register: Black Friday custom product pages teardown 🎁 Attend live: Personalized Black Friday competitor Rreport (on request) 🎁 After the webinar: 4 brand defense gifts #AppleAds #BlackFriday #MobileMarketing #UserAcquisition #AppGrowth #ASO #SplitMetrics

Last Black Friday, over 30% of Apple Ads impressions came to leading Shopping apps through custom product pages. So what should you actually put on yours to capture the increased demand? → Offers? → Time limits? → Seasonal messaging? → Event-specific creatives? We’re breaking down the examples and strategy in our live webinar. Black Friday Playbook on Apple Ads Strategy October 14 · 5 PM CET / 8 AM PT Claim your spot & gifts → https://lnkd.in/evVAenEM/?utm_campaign=Webinarinvites2026-LeadGen&utm_source=linkedin&utm_medium=paid&utm_id=1230078994&hsa_acc=507730351&hsa_cam=1230078994&hsa_grp=901842904&hsa_ad=1588697314&hsa_net=linkedin&hsa_ver=3 🎁 Register: Black Friday Custom Product Pages Guide 🎁 Attend live: Personalized Black Friday Competitor Report 🎁 After the webinar: 4 Brand Defense Gifts #AppleAds #BlackFriday #MobileMarketing #UserAcquisition #AppGrowth #ASO #SplitMetrics

Black Friday requires UA and ASO to work together to win the boosted demand. Our upcoming webinar covers the key areas to prepare before peak demand: ✅ Custom product pages & Seasonal offers: align offers and messaging with Black Friday intent ✅ Brand defense & SOV: protect high-value branded searches across placements ✅ Competitor intelligence: identify shifts in keywords, product pages and demand ✅ Bids, budgets & automation: scale efficiently as demand changes Black Friday Playbook on Apple Ads: Brand Defense & Demand Capture 📅 October 14 · 5 PM CET / 8 AM PT Get your free spot & gifts → https://lnkd.in/euPbWmfg/?utm_campaign=Webinarinvites2026-LeadGen&utm_source=linkedin&utm_medium=paid&utm_id=1230078994&hsa_acc=507730351&hsa_cam=1230078994&hsa_grp=901842904&hsa_ad=1588726954&hsa_net=linkedin&hsa_ver=3 🎁 Register: Custom Product Pages Teardown 🎁🎁 Attend live: Personalized Black Friday Competitor Report (on demand) 🎁🎁🎁 After the webinar: 4 Brand Defense Gifts #AppleAds #BlackFriday #MobileMarketing #UserAcquisition #AppGrowth #ASO #SplitMetrics

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