Spin Sucks ads

Budweiser spent 8M on a Super Bowl Ad … and they still have an integration gap. 1. Where did the ad drive traffic to? 2. Did reporters have context before it launched? 3. What result proves business impact? We ran the campaign through the PESO Model® diagnostic, and we did find strong creative, smart partnership, and real programming. However, these four clear integration gaps left value on the table: ❌ Earned coverage that was really just publicity ❌ Owned media that was really just press releases ❌ Shared activations with no UGC loop ❌ Paid anchors with no precision layer Having a similar problem? Take the PESO Diagnostic to find out: ✅ Where your traffic is actually going ✅ If your PR is earning credibility or just buying attention ✅ If you can prove what your program accomplished, all in one number

Budweiser spent 8M on a Super Bowl Ad … and they still have an integration gap. 1. Where did the ad drive traffic to? 2. Did reporters have context before it launched? 3. What result proves business impact? We ran the campaign through the PESO Model® diagnostic, and we did find strong creative, smart partnership, and real programming. However, these four clear integration gaps left value on the table: ❌ Earned coverage that was really just publicity ❌ Owned media that was really just press releases ❌ Shared activations with no UGC loop ❌ Paid anchors with no precision layer Having a similar problem? Take the PESO Diagnostic to find out: ✅ Where your traffic is actually going ✅ If your PR is earning credibility or just buying attention ✅ If you can prove what your program accomplished, all in one number

Budweiser's Super Bowl LX ad really got people in their ‘Murica feels…but it’s missing one key thing 🍺 The ad was brilliant—the bald eagle and the Clydesdale, the swelling Free bird, the golden-hour closing shot. What it wasn’t, though, was integrated. Coordinated? Yes. Integrated? Not so much. Some of the most expensive, eye-catching ads out there are still not using the PESO Model® operating system to ensure the content actually points buyers to the right place. With that said, it’s not surprising that so many of us have the same problem. In Spin Sucks new series, the PESO Diagnostic, Gini Dietrich takes a high-visibility campaign through the PESO operating lens to see where it stops short of true integration—a problem so many campaigns have. Watch/ read/ listen to the first installment, spotlighting Budweiser’s “Made of America” campaign: https://bit.ly/41ZRiXZ

When teams don’t have a common operating system, execution slows and leadership loses confidence in the story behind the numbers. A PESO Model® operating system helps teams: • Create a shared language across paid, earned, shared, and owned • Clarify roles and ownership • Measure performance in a way that holds up w/ executives If this resonates, book a working session with a PESO® Model expert to discuss how your team can implement a marketing operating system in 30 days.

Most enterprise marketing isn’t underperforming, it’s fragmented. When paid, earned, shared, and owned run in silos, outcomes won’t compound. The PESO Model® is your marketing operating system that creates alignment for your team and delivers defensible outcomes in the boardroom.

Your marketing team doesn’t need another workshop or team members. They need an operating system. Think shared language, process, and measurement, so execution scales without hiring more people.