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The conversation around visibility in LLMs is storming over LinkedIn, and it’s starting to make its way into boardrooms too. Read the article : https://shorturl.at/n6dkA Which means CMOs are increasingly expected to show where the brand stands in AI answers, how that visibility is evolving, and whether it deserves further investment. At this point, few marketing leaders need convincing that AI visibility matters. The harder part is proving where the brand actually stands across platforms like ChatGPT, Gemini and Perplexity. And there’s one important caveat: GEO doesn’t play by the same rules as SEO. Rankings, clicks and impressions are not enough to understand how often your brand appears, how consistently it is cited, or how it compares with competitors across AI answers. At the same time, a new category of GEO tools is emerging, each with its own methodology, scores and promises. So knowing what to measure, how to measure it, and which tools to trust is becoming a challenge in itself. That’s exactly what we cover in our latest blog post: • how to build a reliable measurement framework for AI visibility • which KPIs actually matter • how ChatGPT, Gemini and Perplexity differ • how to connect AI visibility with traffic, CRM and conversions • and which GEO tools are worth looking at.

When preparing for a budget review, CTR and CPC only tell part of the story. As budget season kicks off, most CMOs are facing tight deadlines with the same pressure: demonstrating business impact to a CFO demanding ROI. At this stage, trying to build a complex, full-funnel attribution model from scratch simply isn't realistic. But walking into the board meeting with platform metrics alone won't secure your resources. Instead of attempting a complete measurement overhaul in two weeks, the key is to translate your performance into the handful of business outcomes finance actually cares about. By connecting media, CRM, and business data, you can answer the core questions that shift the discussion from justifying costs to evaluating investments: -Where did marketing create measurable value in terms of pipeline, revenue, or margin? -At what cost was that incremental growth generated? -Where should the next euro of marketing budget be allocated to maximize return? -We know where you are right now because we sit at this exact intersection between marketing performance and executive decision-making every day. You don't need perfect attribution to win your budget review, but you do need a solid business case. If you're preparing your board defense and need to bridge the gap between campaign performance and financial terms, we're here to help you structure it : https://shorturl.at/RSG5g

One breakfast conference and a room of CMOs trying to answer one question: how do brands win in the AI search? We’re bringing together CMOs and marketing leaders for a peer-led breakfast hosted by Spaag and GetMint to discuss GEO, AI search and what these shifts mean for brands. A real valuable chance to exchange perspectives, compare approaches and meet peers facing the same questions. So save the date: 13 October · 8:45 AM · Paris 8e 1h30 talk & networking Limited seats. Join us on: https://shorturl.at/L4EZd #CMO #Event #AI #GEO

CMOs are expected to have the answers, even as the questions get harder. From growth and efficiency to AI, five decisions can shape what comes next. We help bring clarity to those choices.

Should you invest in AI or fix your data first? Cut budget or protect future growth? A strategic sparring partner helps you decide with clarity.

Growth ambitions often move faster than headcount. Spaag helps marketing teams add the expertise and execution power needed to test new channels, enter new markets and accelerate growth.