Soundtrack ads

Soundtrack is on a mission to fix the fragmented background music market. As reported in the news today, we are continuing to lead market consolidation by bringing more providers and businesses onto the soundtrack.io platform. Our industry is changing fast, and we see two major hurdles for smaller, siloed players: 📱 Product: The pace of R&D required to deliver the product quality and self-service features that modern businesses deserve. ⚖️ Licensing and Compliance: The requirements for how to licence, source, report, and pay for background music are becoming harder for smaller players to navigate and fulfill. All to the benefit of the licensors and creators. By consolidating Tunify and Ambie onto our platform, we aren't just getting bigger; we are getting better together. Jointly, we provide the best platform in the world, while maintaining our ability to serve customers at a local scale. I am incredibly proud of the Soundtrack team and massively impressed by the founders and operators at Tunify and Ambie. You have built incredible businesses, and we are honored to have you join us for this next chapter. The market is moving toward a more unified, transparent future and we’re just getting started.

Holidays and special events shouldn’t mean sacrificing your brand’s sound. Most hospitality operators I talk to face a tough trade-off when these moments roll around: Option 1️⃣: Spend hours building a playlist that fits both the event and your brand. Option 2️⃣: Hit play on a generic holiday mix that clashes with your customers, your staff and your business identity. More often than not, Option 1 just isn’t realistic, so businesses settle for Option 2. That’s why the music team at soundtrack.io introduced Option 3️⃣: Just write a few sentences into our AI Playlist Creator, describing your vibe and the occasion, and get a playlist that fits both the moment and your brand. No more trade-offs. Just happier customers, more energized staff and a better atmosphere. Pro tip from me: Use our scheduling feature to blend seasonal playlists with your regular brand sound. That way, the music never feels repetitive.

We spend thousands of hours building a great product. Yet, for many hospitality operators this simple piece of paper is one of the most valuable “features” we offer… Why? Because it represents one less thing to worry about. When I speak with business owners, the conversation often starts with curation, music features and the sound of the brand. But we always end up talking about the cost and headache of compliance. That is why we don't just "sell music streaming”. We bundle it with peace of mind. We handle the public performance fees (BMI, ASCAP, GMR) and ensure you have a compliant alternative to using consumer apps like Spotify, Apple Music or YouTube. It’s a simple document, but it allows our customers to operate with confidence. We make it available already from the minute our customers sign up for a trial at soundtrack.io.

Why do businesses and restaurants really switch their music streaming service to soundtrack.io? As always, we asked our users, and the data is clear: It’s seldom just one thing… The responses in the chart add up to over 200%. That means the average business owner and operator is dealing with at least two or three fundamental problems simultaneously. Everything from licensing risks (48%) to simply being tired of hearing the same 50 songs on repeat (26%). The current options just aren't cutting it. We have the fix for that. We also have exciting new features shipping soon that will further strengthen our solution to these specific friction points. Check the chart: What’s your primary reason for needing a change?

Keep spirits bright with fresh holiday playlists — licensed for business. Try free for 14 days.

Watch how Joe & the Juice energizes its staff and customers with licensed music from Soundtrack. Try it free for 14 days.