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Working for yourself can be lonely. It can also be daunting. The best days I have are the ones where I helped a leader or team and made a difference. That's the whole point of doing this work. But days like that only happen when there's a client to do the work with. And getting new clients means putting yourself out there and selling yourself. That part is harder for me than any workshop I run. For the past 8.5 years, two things kept me from doing it consistently. I didn't want to seem salesy or pushy. So I told myself good work speaks for itself, and I waited for referrals. Referrals are wonderful. They also aren't a plan, and waiting isn't a strategy. Under that was a fear of rejection. If I reached out and someone said no, it felt like proof I wasn't good enough. Working for yourself also means no one checks whether you did what you said you'd do. It's all on you. And when it's all on you, the hard thing is the easiest thing to keep putting off. So I made a bet on myself. For 20 working days: → 5 new conversations a day → 100 conversations about what I actually do If my offer is as good as I know it is, some of those conversations turn into clients. If it isn't, I find that out in 20 days instead of 20 months of wondering. I signed up for the Sollo 20/100 Challenge to make this bet real. The daily check-in and support from the group will make a difference for me. I can't hide behind a busy calendar or a good excuse, and I'm not doing it alone. That combination is what years of telling myself "I'll do it later" never gave me. If you've been facing a similar challenge running your business, this might be something for you as well. Come do it with me here 👉 https://lnkd.in/eY5peJAr ♻️ Follow Ty Jernstedt and share this with your contacts who are also on their own.

If you create content but don't have the systems behind it... You're building attention with nowhere for it to go. Posting consistently isn't enough to build a successful personal brand. You need an ecosystem. One that turns attention into trust, and trust into revenue. But most founders I speak to are stopping at the first step. A well-structured personal brand ecosystem has 3 layers: Layer 1: Attention ↳ Get seen by the right people, consistently. ↳ LinkedIn, Instagram, short-form, podcasts. ↳ This is where everyone starts. It's also where most people stop. Layer 2: Nurture ↳ Attention means very little if it has nowhere to go. ↳ Newsletters. Lead magnets. Funnels. Email sequences. ↳ This is where you keep building trust beyond the feed. Layer 3: Monetise ↳ Give people a clear way to buy from you. ↳ Different offers for different levels of awareness and intent. ↳ This is where your personal brand starts generating revenue. If you're posting consistently but not seeing it turn into revenue... I'm hosting a masterclass with Michael Lovegrove as part of the next Sollo 20/100 Challenge. I'll be breaking down how to create a personal brand that generates income, and the systems that need to sit underneath your content to make that happen. Grab your spot: 👉🏻 https://lnkd.in/eBKsGVHs 🌻 Carina Farrellll for more content on how to strategically build your personal brand.

Reaching out to strangers feels like s***... But what if you had to do it 5 times a day, for 20 days, with 99 other solopreneurs doing the same? Here's what I've realized about my business: I excel at inbound, but outreach isn't my strong suit. Problem is: the people who get to predictable revenue haven't cracked some secret. They just have more conversations than I do. So instead of putting off outreach for an extra month, I've decided to make a bet on myself: I signed up for the Sollo 20/100 Outreach Challenge for Solopreneurs. The deal is simple: → 5 new conversations a day. → 20 working days. → 100 real conversations by the end. If you're building something on your own and the selling part scares you too, come do it with me 👉 https://lnkd.in/eeaKC3uu And let’s get it together!