SocialChain ads

The big takeaways from our Media Lift Effect panel at SocialMinds LIVE? 💡Creative is the new targeting. We have to make more of a deliberate shift in the way that we approach audiences. 💡Know your audience mindset. Understand motivations, behaviours, and journeys across platforms. 💡Make sure your internal teams are connected and aligned to maximise impact. 💡Think collective. If you're going to make this really complex channel landscape work for your brand. 👉 Click below to watch the full panel session with Mark Byrne, Alix Sutherland, Gareth Harrison and Hannah Baker https://lnkd.in/ezb9Th6P

Want the lowdown on all things SocialMinds LIVE: Era of the Collective? We’ve got you covered! We’ve pulled together the top insights from the event in one handy, insight-packed report. Better yet, it’s FREE. 🤩 Inside you’ll find: -Bold insights from Unilever, Google, TikTok, Meta, Monzo Bank, Primark, Sky, Dr. Martens plc and more. -Real world examples of how speakers like Google's Brittany Fuller, Dr Martens's Sadie Gee, and Nice Wine's Emily Churchill are turning the collective into business advantage. -Strategy-shaping insights from creators, platforms, and marketers like Brave Bison's Mark Byrne and our group strategy director Ric Hayes. Plus, we’ve included actionable tips that you can bring straight into your next team meeting. Happy reading 📖 👉 Download your free copy: https://lnkd.in/ewFTU3Dp #SocialMindsLIVE

Rely on your community. They’ll back you whatever you do. 💟 That’s the one thing Alexa Mezey, digital and influencer lead at innocent drinks, wanted everyone to take from our SocialMinds LIVE x Canva panel on why community sits at the core of the creative toolkit. Your fans are the friends of the brand, and they’re your biggest supporters. The same goes outside work. The people around you matter most. 🔗 Want the full download from the day, get your copy of our takeaways report here: https://lnkd.in/eFVDz4Tz

Community is your greatest superpower. 💪 Gonzalo Rosado Morgan, community lead for UK and Ireland at Canva, told our SocialMinds LIVE x Canva panel to invest in the people who use your brand. Listen to them, and they’ll help you get it right. 📥 Want the full download from the day? Get your copy of our takeaways report here: https://lnkd.in/eFVDz4Tz

YouTube Shorts is the front door most brands aren’t walking through. 🚪 That’s the view of Izzy Ngo, brand deals partnerships lead for UK and Ireland at YouTube, on our SocialMinds LIVE x Canva panel on creator marketing’s place in your creative toolkit. She explained how brands are underusing Shorts as an entry point to the whole YouTube ecosystem. Start there, see what works for you, then build out into long form, live and everything in between. 📥 Want the full download from the day? Get your copy of our takeaways report here: https://lnkd.in/eFVDz4Tz

Hand over the creative freedom. Within reason, but hand it over. 🤝 That was the message from Ivy Mullins, senior social media manager at DASH Water, on our SocialMinds LIVE x Canva panel. Brands need a bit of intellectual humility and should trust the tastemakers they work with. Creators build their following by doing things their own way. Take that away and you take the fun out of it. Let AI crunch the data and help find the right creators. Let the creators do the creating. Keep your eyes peeled for the takeaways report dropping soon. 💌