Snowball ads

We made an HR company go 'viral' on YouTube earlier this year. 1.8M views so far from one video. This, for a software company in the "world's most boring industry". $0 spent on ads to get views - 100% organic.. by making content people actually want to watch & engage with. 1,000s of new subscribers to the brand and it's just begun. While competitors post boring product demos to empty rooms, Nectar is out to become a household name among HR professionals within a year. This is brand expansion & awareness that makes the rest of the marketing funnel more effective. We're just getting started... Shoutout to the Nectar team 🫶 This is how you play the long game, the right way!

Proton just got more subscribers in 5 months than most YouTubers get in 5 years. 85.4K subscribers. 2.8M+ views. 5.4K+ comments. After just launching their YouTube channel 5 months ago. Proton is a $1B privacy-tech SaaS brand. Their approach to YouTube is not obvious. That's our team's favorite kind of challenge. They just knew they wanted to go beyond product demos and dry feature updates that most brands do. So we got to work: • Hired and trained top notch creatives for them • Led the target-audience behavioral research • Drove ideation & content strategy • Ensure strong execution Now they're growing an engaged audience that will continue to compound. Bringing their mission to life. 𝗔𝘀 𝗮𝗹𝘄𝗮𝘆𝘀: $0 spent on ads or boosting viewership. 100% organic. Evergreen content will get millions more views for years. One of the most cost-efficient investments they could make when looking at total time spent with the brand. If you still think it "wouldn't work" for your brand to build a meaningful audience on YouTube, you’re missing the biggest opportunity & shift in marketing right now. Long-form organic storytelling (done well) earns more engaged attention than ads ever could. Shout out to Oliver Lo (CMO @ Proton). True innovator. and.. the incredibly talented Snowball team as always!

TV is competing with YouTube. And it's losing. Audiences are spending more time watching YouTube on TV than any network or streaming service. It's now the #1 platform on connected TVs. Sports viewership on YouTube alone is growing 30% year over year. The proof keeps stacking up: → YouTube secured its first exclusive NFL broadcast → They are creating free global must-watch moments Traditional TV is bleeding viewers while advertisers chase audiences that have already shifted to YouTube. Most brands are not winning here yet. Through our agency Snowball, we have already helped build content empires for a few. More will follow, because this is where attention compounds. Your competitors will not just be buying ads. They will be building channels, programming shows, and stacking equity on the platform that owns your audience's attention. The media reality check isn't coming. It is here. Premium long-form storytelling now lives on YouTube.

Many brands come to Snowball wanting to chase views and subscribers. Wrong game. If you want to build a real business from content, there's only one metric that matters: time spent with your audience. ⏱️ In under 60 seconds, I break down the 3 reasons YouTube is the most powerful platform to actually drive business—and why half our views come from videos made years ago.