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Two points of repeat-purchase share is worth ~$400K a year at $20M in revenue. The State of Loyalty on Shopify Plus shows the math, the benchmarks, and who's already compounding.

The State of Loyalty on Shopify Plus: adoption benchmarks by revenue band and vertical, 12 months of switching data, and the playbook separating programs that compound from programs that get cut.

Loyalty adoption on Shopify Plus nearly doubles with scale: 23% of $1M+ stores run a program, 40% at $50M+. The biggest brands have already decided. See where your vertical stands in the first loyalty benchmarks ever published for Plus.

Flat LTV is a choice. Discounts hold it flat: same buyers, thinner margin, deeper markdowns every quarter. Rewards bend the curve. Naturium turned its loyalty program into one of its top revenue drivers. See where your curve could be: get your LTV audit.

Hi %FIRSTNAME%, The pattern we see everywhere: discounts are quietly killing LTV. Every promo buys one order and trains customers to wait for the next markdown. Monos went the other way and launched loyalty with Smile, unlocking $8M in revenue, with members buying twice as often. We'd love to run a free LTV audit for %COMPANYNAME%: see what discounting is costing you, and where the LTV lift is. Worth a look? ↓

Retire the coupon. Keep the customer. Discounts convert once and cost you every order after. Loyalty earns the second, third, and tenth order at full margin. Live Bearded's members purchase 2.5x more frequently. Get your LTV audit.