smartpatient ads

What happens to your patients after the prescription is written? For many brands, the connection ends there. smartpatient changes that. We are Pharma's Fully Integrated Digital Health Ecosystem, built to connect patients to pharma before, during and after the prescription. As part of Redcare Pharmacy, we combine deep digital health expertise with the reach of an online pharmacy platform. With over 13 years of collective learning, smartpatient delivers fast, tailored, patient-centric solutions that adapt to each partner’s needs. From patient activation to patient support to real-world data and insights, each solution works independently or seamlessly together. Better outcomes for your patients. Stronger impact for your brand. Trusted by leading pharma brands worldwide. See how our solutions connect.

Direct-to-patient in Europe takes more than a platform. It takes a partner who understands the individual markets. That's smartpatient. We are Pharma's Fully Integrated Digital Health Ecosystem. Our integrable platform connects patient experience, pharma insights, healthcare providers, and pharmacy retailers to create a sustainable, data-driven ecosystem. Each solution works independently or seamlessly together, enabling personalized care and continuous improvement at every touchpoint. With over 13 years of collective learning, smartpatient delivers fast, tailored, patient-centric solutions that adapt to each partner's needs. See how our solutions connect.

🤖 Patients are already using AI to make treatment decisions, with or without pharma. That’s no longer a technology issue. It’s a strategy issue. In the final episode of the Direct-to-Patient Playbook, I explore one of pharma’s biggest challenges: how do you enable patient communities and AI-supported engagement without accelerating misinformation? At smartpatient, we believe trusted information needs to exist inside the moments patients are already engaging. That’s why MyTherapy combines verified education, patient engagement, awareness campaigns, and AI-supported guidance in one connected ecosystem, supporting 12M+ patients. 50,000+ patient conversations have already been supported through Mighty, our AI health assistant inside the MyTherapy ecosystem. Check out the case study: https://lnkd.in/dwNuzbCk The question is no longer whether AI belongs in the patient journey. It’s who will shape the experience. #PatientEngagement #PatientSupport #Pharma #DTP #AI

I'm heading to #HLTHEurope in Amsterdam this June. 🇳🇱 74 programs. 14 therapy areas. 12 million patients engaged on MyTherapy. And still, the conversations I'm most looking forward to in Amsterdam are the ones that start with a genuine problem someone hasn't solved yet. 📍 If you're working on patient activation, direct-to-patient strategy, or digital health commercial models at a pharma or health innovation company, I want to find 30 minutes with you in Amsterdam. And if you want to end Day 1 of HLTH the right way, Ira v. Arnim and I are hosting Sunset on the Canals, a private boat evening for the health innovation community. 🌅 Register here: https://luma.com/nruq53sm #HLTHEurope #HLTH

Are you designing patient programs for the wrong person? 🎯 In many chronic conditions, the patient isn’t the one managing the disease. It’s: → a parent → a partner → an adult child → a caregiver And if your Direct-to-Patient strategy only speaks to the patient, you may be missing the person actually driving adherence. One question I hear often across pharma teams is: Should DTP engagement differ across age groups? Yes. But age isn’t the real variable. Responsibility is. Across MyTherapy programs, many patients reached are over 50, yet a meaningful share aren’t independently managing treatment and adherence. Caregivers are often making the day-to-day decisions. But most patient programs still aren’t built for them. That’s where engagement and long-term impact break down. This is exactly why we introduced Care Profiles at smartpatient, enabling caregivers to support treatment and adherence directly when patients can’t. Because effective DTP engagement isn’t just about reaching patients. It’s about supporting the person responsible for the journey. If you’re exploring how to build more effective patient or caregiver engagement programs, we’ve created a Campaign Builder to help teams think through the right support model, engagement approach, and DTP experience for their audience. Explore Episode 6 of the Direct-to-Patient Playbook and the Campaign Builder below 👇 #PatientEngagement #PatientSupport #Pharma #DTP #Caregivers

🧩 Are your patient programs losing impact after launch? In many D2P initiatives, the real issue isn’t execution but it’s misaligned incentives. And when those don’t match, the burden falls on the patient… and showing up later in your persistence data. In Episode 5 of the Direct-to-Patient Playbook, I look at a question you’re likely dealing with: How do you align incentives across patients, providers, and sponsors? Patients want support they can stick to. Providers want informed patients without added burden. You want adherence and long-term outcomes. Real value is created when all three benefit from the same patient interaction. At smartpatient, we’ve seen this in practice in a MyTherapy program: ↗️ 85%+ increase in adherence ↗️ 92% felt well educated ↗️ 95% of patients understood long-term therapy importance We achieved these results not by asking more from patients but by aligning incentives through the patient journey. So where are your incentives breaking down? Let me know in the comments. 💬 #DigitalHealth #smartpatient #MyTherapy #PatientSupport #Pharma #DTP #PatientEngagement