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Every CMO I talk with about AI asks the same question: “How do we measure visibility in AI search?” Traditional SEO spoiled us with neat dashboards. AI search regenerates constantly — one moment you’re visible, the next, you’re not. That means the goal isn’t chasing a fixed metric—it’s building a living, breathing brand presence. 👉 Showing up in the right queries. 👉 Making sure your story is accurate, consistent, and authoritative. 👉 Keeping your content fresh and differentiated enough to compete with the flood of AI-generated sameness. This is less about gaming algorithms and more about owning your narrative in a shifting, AI-driven landscape. Brands that embrace this mindset will lead. Those that don’t risk being invisible when it matters most. In my latest post, I share the tools, and strategies marketing leaders need to track presence in AI search and ensure their brand doesn’t just appear—but wins. #ContentMarketing #MarketingLeaders #CMO #AISearch #SEO #LLMVisibility

Traffic is flat. Attribution is broken. And your CEO still wants a dashboard. The truth? Most of marketing’s influence happens long before the click — in AI summaries, Slack threads, and LinkedIn scrolls. But our metrics haven’t caught up. In my latest post, I share how to shift your executive team’s thinking — from chasing what’s easy to track to measuring what actually moves decisions. ✅ What to measure when attribution fails ✅ How to position influence as a leading indicator ✅ Signals your strategy is working — even if your analytics say otherwise If you're a CMO trying to reframe the conversation internally, this is for you. #MarketingMetrics #MarketingLeadership #ContentMarketing #BrandInfluence #MarketingStrategy #ContentStrategy

A huge portion of our industry is solving the wrong problem. Not out of laziness. Not out of ignorance. But because the system has pushed us this way We were told: → Volume = Reach → Reach = Traffic → Traffic = Success So we signed up to deliver these metrics and built teams/infrastructure accordingly. But somewhere along the way, we started confusing practice with performance. I see too many marketing teams that produce a ton of content but CMOs aren’t seeing the results they are hoping for. These issues are only exacerbated with AI. We have new technology trying to solve old/wrong problems (Volume - Reach - Traffic). And I think we’re overdue to pause and ask: What are we actually trying to solve for? I got into this with Jay Acunzo on my podcast, Content Disrupted — and it turned into one of my favorite conversations this year. 🎧 You can catch the full episode on YouTube, Spotify, and Apple Podcasts If you’ve ever felt stuck in the content grind, you’ll want to hear this. Spoiler alert - there's a better path forward and it's much more rewarding.

🎙️ As SparkToro's Rand Fishkin explains on Content Disrupted: Marketers must now get comfortable with building brand influence in places they don’t own—and can’t fully track.

GenAI’s Mainstream Shift: By June 2025, 90% of marketers will integrate GenAI into their strategies, up from 55% today. This transition marks GenAI’s evolution from an emerging tool to a core component of content creation.

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