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At Six Sells, We firmly believe that executive visibility is vital because online, people pay far more attention to the personable content of familiar people than they do to content published by faceless brands (Yes I appreciate we are posting as a faceless brand, it’s an experiment! 😅) With that in mind, Six Sells help you define your narrative, and then turn that into a steady stream of content that bridges the gap between what you want to talk about and what your ideal clients want to hear. We are ghostwriters, photographers, videographers and social strategists who can produce content for you in any format and distribute it across the channels where your audience spends their time, including LinkedIn, Reddit, YouTube, X, Spotify, Apple Podcasts and more. Would love to have a chat about how we could support you if that is of interest? 💬 - Connect with Mike Nicholson or email [email protected] Six Sells | #ExecutiveVisibility

As half the industry heads to Cannes this year, I can’t stop thinking about the age-old saying, ‘seeing is believing’. It’s a truism that was first used in the 17th century, yet in the past few years, it’s being rendered obsolete by AI. Can’t wait to see how LinkedIn for Marketing delivers their key topics in this new reality, especially as they perfectly align with what we’re focused on at Six Sells. The core topics at the Carlton this year are: • Visibility • Trusted voices • B2B creator culture I put down my brief thoughts on seeing is NOT believing here - https://lnkd.in/eQMVAU4d #Cannes2026

Are you in Cannes this year? If you are, and you are leading revenue growth for a media and advertising business, I’d love to meet. Six Sells can help you turn the thought leadership content of your people into a systemised growth engine. 💬 - Drop me a note if you would like to meet. (I’m in Cannes Sunday-Friday this year) Thanks, and until then, cheers! 🧡

Do you need video content support in Cannes this year? We're planning to take: • Video director • Videographer • 4K cameras We will also have editors back in London ready to turn content around on the same day. Drop Mike Nicholson a note or email [email protected] #Cannes

Most emails are dead on arrival. Your buyers' inboxes are overflowing with inbound messages, so they triage a bit like this: 1 - Boss, colleagues, clients (always replied to) 2 - Current partners (often replied to) 3 - Familiar people (sometimes replied to) 4 - The netherworld of cold crap (seldom replied to) Your goal is tier 2, but you have to get into 3 first. The fix is familiarity, and you build that before you pitch, not during it. Executive visibility on LinkedIn is one of the fastest ways to build familiarity at scale. Your buyers see your thinking, recognise your name, and suddenly you're familiar rather than cold. Avoid the tears, and move up the tiers, by building familiarity before you land. Six Sells | #ExecutiveVisibility

Cold email in B2B sales is getting so hard. I think that is because automation and AI has enabled anybody with modest tech skills and budget to send anything to anyone, so they do. Buyers are drowning in email. If you have a warmed-up list of people, and interesting content to share, that’s a different story. However, if you are trying to introduce you and your company, and you and your company are not familiar to the person receiving the email, your chances of a reply hover just above zero. For media and advertising commercial leaders who want to build sustainable relationships for the long term , a simple way to get over the unfamiliarity blocker is to build a relevant network on LinkedIn. People buy from people they know, like, and trust - so work on building that with the people that matter to you before you send any sales messaging. The more people you can become familiar to, the more people will reply to you in the future. You can do that through your content, and connection requests that add value, not ask for it. Every new connection is an opportunity to share value, an opportunity for that person to see your content, and an opportunity to build familiarity. When people have a little unplanned time, they are far more likely to visit LinkedIn to read than they are their spam folder - showing up in the newsfeed gives you the chance to build awareness, familiarity, trust and eventually interest in your company and what it sells. #B2BSales #B2BMarketing