Sims Creative ads

We spend a lot of time telling clients that brands need to keep up with the business. So naturally… we ignored our own advice (for a while). But we’ve now sharpened the Sims Creative brand to better reflect who we are, what we do and what we stand for. A big thank you to everyone involved in getting it over the line. And a special thank you to Katie Sutton for driving it… challenging me, and generally not letting me off the hook. Because one of the hardest brands for a marketing agency to work on is its own. https://lnkd.in/ex6hNfMy

Ask five people in your business what you do. Do you get the same answer five times? In the energy sector, that’s not always easy. The offer can be technical, the market is moving quickly, and different teams often explain things in different ways. Over time, the story starts to drift. Across sales conversations. Across your website. Across pitch decks, proposals and internal comms. And when the story isn’t clear, it becomes harder for customers, partners, investors and employees to understand where you fit… and why it matters. That’s where positioning helps. We’ve created a short guide to help energy-sector businesses define a clearer, more consistent brand story. It’s worth a read if this sounds familiar.

Brands need to evolve with the business. Behind the scenes, we've been working on the Sims Creative brand to better reflect who we are, what we do and what we stand for. I've been lucky enough to work on 3 brand projects since I started at Sims and the hardest one by far... was our own. I did have one advantage over the rest of the team here though... I was the last in! An external perspective is essential for brand strategy. You just can't see it when you're in it. Uncovering what makes a company unique and finding the right way to express that is one of my favourite things to do. If you need help defining your brand, you know where we are. https://lnkd.in/ex6hNfMy

Strong business, but your brand isn’t quite landing? It’s more common than you might think – especially in the energy sector, where the offer can be complex, technical and hard to explain simply. The work might be strong. The expertise might be there. But if your positioning isn’t clear, the people you need to reach may not fully understand who you are, what you stand for, or why they should choose you. That’s why we’ve created a short guide to brand positioning for energy-sector businesses. It’s a quick read, designed to help you bring more clarity, confidence and direction to your brand.

Everyone in energy is innovative. And sustainable. And a trusted partner. At least, that’s what a lot of websites say. The problem is, when everyone uses the same language, even strong businesses can start to sound the same. The brands that stand out in the energy transition aren’t always the loudest. They’re often the clearest. They know what they offer. They know why it matters. They know what makes them different. That clarity builds confidence – with customers, partners, investors and internal teams. We’ve worked with energy-sector brands for over a decade, and unclear positioning is one of the most common challenges we see. So we created a short guide to help energy businesses sharpen their positioning and tell a clearer story.

We don’t pretend to be engineers. But we do know enough about the energy sector to avoid confusing kilowatts with killer whales. That means we get to the heart of a challenge. Fast. So we can focus on making complex things clear. https://lnkd.in/ex6hNfMy