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Congratulations, BFCM is finally behind you. Take a quick breath, but remember that the real work starts now. 😨 To turn seasonal shoppers into repeat buyers, you need to look beyond the SKU they purchased and understand the broader context behind that decision. + Did they buy this snow jacket for themselves or someone else? + Is it snowing where they live? + Are they preparing for a trip? + What signals in their world are shaping what they’re likely to need next? Those are the moments that move the needle post-BFCM. With tons of competition and just a tiny window to drive that second purchase, context becomes your advantage. But getting that level of insight manually isn’t realistic. Not with the pace customers move or the number of signals that influence their behavior. More teams are turning to AI to uncover the “why” behind the purchase and build campaigns in real time based on what’s happening in each customer’s world. This quick clip is from our recent Simon AI webinar where we break down 3 ways winning teams are using AI to turn #BFCM shoppers into repeat buyers. #AgenticAI #AgenticMarketing #CDP #Personalization 👀 Watch the full #webinar or read the summary here: https://hubs.la/Q03X5lkZ0

The next few weeks will determine which seasonal shoppers stick. Get the 3 AI-powered plays proven to drive repeat purchases.

Simon AI is now live as a connected application on the Snowflake Marketplace. This new integration allows Simon’s agentic marketing system to run entirely inside a customer's Snowflake environment. It combines real-time insights, AI Fields, and adaptive campaign automation without moving or duplicating data. For Snowflake customers, this means: • AI-powered segmentation and audience discovery using Smart Fields generated from support logs, transactions, and reviews • Real-time triggers based on weather, competitor actions, and other external signals • Activation workflows that operate within existing governance and security controls The value isn’t just access to AI. It’s access to AI that understands your data, your goals, and your customers — all within your environment. Learn more → https://hubs.la/Q03WkDDJ0 #AI #Snowflake #CustomerData #AgenticMarketing #ComposableCDP

Got a huge product catalog, but no easy way to personalize with it? Simon AI's Data Agents scan your data to create new, actionable fields—instantly.

When customer data meets context, every campaign clicks. See how Simon AI automatically builds campaigns around weather and other real-world signals.

Anyone who knows me knows I’m a big Texas football fan 🏈. This season, my kids have had PLENTY to say about the Longhorns—good and bad. Yet after every chat, they still ask, “When can we go to a game?” Here’s why we haven’t made it out yet: + Opening game in Columbus? Expensive tickets and travel, plus a real risk of them losing (which they did) 👎 + Oklahoma game in Dallas? Passed on it after seeing temps in the 90s 🥵 + The Kentucky game? Got distracted & ran out of time (too bad since it was an overtime thriller) The context around each game shapes my decisions as a customer. And most marketers miss that. They often rush to “understand the customer” without understanding what’s happening around them. Is the value worth it? How big of a fan are they, really? Are we reaching them when it actually matters? For someone used to 90-degree heat, a Dallas kickoff might sound great. For me, it’s too hot, too pricey, and a long trip from New York. Still, there will be games where the conditions are just right. This level of personalization hasn’t been feasible at scale…until now. At Simon AI, we take a different approach: + Don’t start with a segment. Start with a goal. + Don’t guess the right message. Let the data + AI show you what matters. + Don’t rely on perfect conditions. Build a system that adapts to what’s happening now for each customer. Just like my kids, customers don’t always know what to expect, but they remember the moments that hit just right. Learn how to be part of the moments your customers remember: https://hubs.la/Q03SxGQJ0