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Conviction is a wonderful thing. Over the years, we’ve listened to all manner of well-intentioned advice from VCs, board members, advisors and others to pivot away from storytelling to, well, anything else. And we ignored all of it. We’ve come close a number of times to deciding for ourselves to shift the focus of our business, but every time we ultimately doubled down on storytelling. Beautifully simple storytelling, in fact. 😉 Today, Shorthand is *the* storytelling platform used by many of the most iconic brands and news publishers. We’re not a website builder. We’re not an office docs platform. We’re not a bunch of other things (though we’re happy for people to use us however they see fit — we’re just unlikely to build features to support those use cases). We are, and always have been, a storytelling platform. We wouldn’t be here today without the vision and foresight of those teams who understood the importance of storytelling to their brands and audiences early. This story in The Wall Stret Journal is just the latest of many recent signals, several of which I’ve posted here in the last few months, that storytelling has become a key strategic capability for leading brands. We’re looking forward to working with the many other courageous communicators out there seeking to do stellar storytelling. I’d love to hear from you. P.S. Hit the link to learn how we help brands fix fragmented web-production workflows to design, publish, and measure content in one place. https://lnkd.in/eGZZZaa4

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