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Just landed in Amsterdam, ready for Connected Commerce Summit. Tomorrow at 9:40, I’ll be on stage at Hotel Jakarta to talk about The Present and Future of AI on the Digital Shelf: what it can already do for e-commerce teams, what’s coming next, and how brands can prepare. If you’re attending, come say hi. I’d love to hear how your team is approaching AI. #ConnectedCommerce #DigitalShelf #AgenticAI

Something our team has been building for a while goes live today. We've turned some of the data we track every day into a monthly read on Amazon US: . 20 categories . brands leading each one . keywords shoppers use . split between organic and paid impressions We're launching it during Prime Big Deal Days, and that's on purpose. September is the picture before the big shopping moments, and every month from now on adds another one. Have a look at your category: https://lnkd.in/dGYdnaPE

I’m genuinely curious, especially from those working with Digital Shelf and eCommerce... Most eCommerce managers I talk to start their day juggling data from multiple sources, ending up with silos that make it hard to get real insights. With tools like ChatGPT already simplifying work in so many areas, I keep wondering: 💭 𝐈𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐚𝐬𝐤 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐡𝐞𝐥𝐟, 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞? Share of voice trends? Content gaps? Price changes? Something else? Imagine asking an AI a simple question about your digital shelf — and getting clear, actionable answers in seconds. I’d love to hear your thoughts. Mert Damlapinar Daniel Torres Dwyer Sri Rajagopalan Peter V.S. Bond

AI is already reshaping the #digitalshelf. The next stage will be more disruptive: agents that don't just surface insights, but execute the workflow. Our CEO Germán Loewe is taking the stage at Groceryshop to talk about it. 📍 Case Studies Stage 🗓️ Wednesday, September 23rd 🕐 1:00–1:10 PM 🎤 "The Present and Future of AI on the Digital Shelf" Drawing on real examples from leading brands, Germán will break down what this shift means for ecommerce leaders, and how to prepare for a future where AI agents are part of the team. If you're at Groceryshop, come find us. If not, we'll be sharing highlights after the talk. See you in Vegas!

I've looked at a lot of Retail Media ROI Analysis over the past year. The budget is rarely the problem. It's always the same thing: brands are tracking the keywords they think matter. Not the ones shoppers actually use. Because brands organize around categories. Shoppers search by intent. Those two things don't map onto each other across Amazon, Walmart, Target, or Kroger. Which means your spend is being allocated to a map that shoppers don't follow. A brand wins a strong Share of Voice on a keyword. Coverage looks healthy. Spend is tracking. But the keyword lives in a different category from where the budget sits. A competitor is quietly dominating it. The retailer dashboard doesn't flag it because it's outside the assigned category. We built Retail Media Maestro for exactly this. 500K+ keywords tracked daily across Amazon, Walmart, Target, and Kroger. Independent data, no retailer bias. SOV weighted by placement, format, and position, then tied to market share so you see what visibility actually bought. Amazon shoppers and Walmart shoppers search differently, so RMM tracks them separately. The data tells you which is which. → Which keywords genuinely need defending, and which ones you'd win anyway? → Where are competitors gaining ground in territory you're not watching? → Which adjacent categories have growing demand and no dominant player? Maestro AI surfaces those answers immediately, with recommended actions already ranked. Retail media budgets are under more pressure to prove ROI than they've ever been. The brands that answer confidently won't be the ones with the highest spend. They'll be the ones who stopped organizing around how retailers file products and started following where shoppers actually go. Where is your keyword territory bleeding into categories you're not tracking?

Excited to be at Shoptalk Europe this June. Two things to put on your radar if you're attending: → Our talk on Tuesday 9th June at 15:00 | Discovery Stage 1 "Designing the Agentic Digital Shelf" Gael Peigné (Shalion) and Taisiya Merkulova (PepsiCo) share how leading brands are adapting their eCommerce stack and organisation for an AI-first world. → Booth V35 | All three days Stop by to see how Shalion's AI-powered workflows help teams measure, recommend, and execute digital shelf operations at scale. Looking forward to connecting with the Shoptalk community in person. 📍 Fira Gran Via, Barcelona | 9–11 June