Sampl

Last night I got one of the biggest compliments I've had in a while. I was scanning a Facebook freebie group, and found a post about Sampl. One of the most active members was complaining that we wouldn't let them into a brand campaign. The campaign was for premium fragrance, so audience and brand is majorly important. The same person used to get waved into campaigns run by another sampling platform That's a badge of honour for us This person is a semi-professional freebie hunters and the amount she gets is insane! She's not the person the brand want to spend money on sampling By switching to Sampl the brand have saved £££ It's the main reason I worked with Sampl when I was at NIVEA. I knew my budget would be spent properly. I'm now on a mission to help more do the same We focus on; 1️⃣ The highest standards on who gets approved for a campaign 2️⃣ The best experience for the person actually trying the product 3️⃣ The best measurement & insights going back to the brand, while the campaign is live The results are amazing when you get that right. I saw it first hand, and since then for >250 brands we work with. If you think your sampling budget could be working harder, have a look at how we approach it - https://lnkd.in/eiHWXPy5

Sampling can be the most powerful marketing tool ...but marketers too often underestimate it's value (or don't know how to maximise it) Sampling will always be about getting brand in hand But a well-structured campaign can also deliver so much more. The campaigns we run at Sampl get; ↳ in-home trial with education ↳ personalised follow-up ↳ verified reviews pushed directly to retaillers ↳ survey data and product feedback ↳ trackable retail sales uplift using cashback ↳ clean, consented first-party CRM data. A single sampled consumer can give you up to 150 data points, as well as new consumers spending over 12 minutes with your brand If you're running sampling, you should be asking more. If you want to see what it looks like, book a free 30-minute strategy call - https://lnkd.in/eWPjEt4R

Most brands treat sampling as just getting product into someone's hands, but this leaves so much value behind Here's how poorly designed campaign looks: ❌ Products reach the wrong people ❌ No data captured on who received it ❌ Duplicate email requests get approved ❌ No review collected after trial ❌ No proof of purchase Budget gets wasted with nothing to show for it. We built Sampl because we saw a better way. We built the technology to track full funnel. We then set out testing thousands of variations. The best performing sampling campaigns have 8 stages; ───────────────── 𝗦𝘁𝗮𝗴𝗲 𝟭 - Paid media (for targeting) ↳ Consumer sees your ad and requests a sample ↳ Result: high-intent audience, not a random one 𝗦𝘁𝗮𝗴𝗲 𝟮 - Data capture ↳ They complete a form. Details, preferences, consented opt-ins ↳ Result: a verified, GDPR-compliant first-party profile for your CRM 𝗦𝘁𝗮𝗴𝗲 𝟯 - Audience validation ↳ Every applicant is checked. Duplicates and fraudulent entries filtered out ↳ Result: only sample people worth sampling 𝗦𝘁𝗮𝗴𝗲 𝟰 - Sample matching ↳ Approved applicants get the right product variant for their profile ↳ Result: less waste, better outcomes 𝗦𝘁𝗮𝗴𝗲 𝟱 - Fulfilment ↳ Product reaches them in branded packaging with clear next steps ↳ Result: the trial moment is a brand experience 👆 this is the only stage most brands thing about 𝗦𝘁𝗮𝗴𝗲 𝟲 - Reviews and UGC ↳ Samplers invited to leave a verified review and submit content ↳ Result: authentic reviews that lift your retail conversion rate 𝗦𝘁𝗮𝗴𝗲 𝟳 - Survey data ↳ Purchase intent and product feedback captured ↳ Result: feeds your next media plan and insight 𝗦𝘁𝗮𝗴𝗲 𝟴 - Purchase conversion ↳ Samplers guided toward a purchase with a cashback or code incentive ↳ Result: trial converts to a tracked, attributable sale ───────────────── Before: ❌ Sampling was impossible to measure properly ❌ No CRM data you can use ❌ Too much value left to chance After: 👉 First-party data in your CRM 👉 Verified reviews improving retail conversion 👉 Tracked purchases with full attribution Stage 5 is where most brands start and stop. Everything else is where the real value is. Interested in mapping this for your brand? We can run a run a free strategy call to map your ideal journey 👉 Book it here - https://lnkd.in/eWPjEt4R

Award-winning campaign (Global Performance Marketing Awards). Precision sampling delivered 88% purchase intent, 65% CRM opt-in, and 24% review rate.

From global household names to fast-growing challengers. Sampling that targets the right shoppers, tracks behaviour, and proves ROI every time.

They needed reviews and awareness fast for a major retail launch. Targeted sampling delivered 20,000 qualified samplers and 80% purchase intent.