Saltwell ads

One cheeseburger. Five sources of sodium. It’s a common problem for composite foods like burgers, sandwiches and pizzas. For food manufacturers, cutting the sodium down in each component usually means a trade-off between salt reduction and taste, texture and shelf life. SALTWELL lets you skip that trade-off. It works as a direct replacement for regular salt, so you can reduce sodium by up to 40% and still keep the flavour and function your products rely on, with no reformulation headaches. Don't just take our word for it. Come and taste it for yourself at Fi Europe in Frankfurt, 17–19 November. Find us at stand 42N46 to try our naturally lower-sodium salt and talk through how it could work in your products. 📍 Fi Europe 2026 | Messe Frankfurt | Stand 42N46 🔗 Read more about SALTWELL and great taste: https://lnkd.in/dGwM4E-A #FiEurope #SodiumReduction #FoodManufacturing #FoodIngredients #CleanLabel #Reformulation #Saltwell

In our last article, we shared what taste panels found when they tried SALTWELL®. It tasted just as good as regular salt, beat potassium chloride blends, and in many cases made products juicier and tastier. Since then, the question we get asked most is: HOW? It comes down to three things. ✔️How it's made. ✔️Where it comes from. ✔️How it retains moisture. If you're in charge of reformulation, this is good news. You can swap it in 1:1 for standard salt and get 35% less sodium. In some applications, you can achieve a reduction 40%. While delivering great flavour for your customers. The full article is here: https://lnkd.in/e3Nxn-Tz #SodiumReduction #FoodReformulation #CleanLabel #FoodScience

Reducing sodium in processed food does not necessarily mean that the taste will be compromised. What if sodium reduction actually improved the taste of your products? With Saltwell 100% natural solar-dried salt, you can slash sodium by as much as 40% while boosting the flavour of your foods. Come taste for yourself! Our team will be at the IFT First - the leading food science and innovation expo event, in Chicago, with some delicious demos! See you there! We are in Booth 2340, South Building, July 13-15th Institute of Food Technologists (IFT) #IFTFIRST #FoodScience #FoodInnovation #FutureofFood #sodiumreduction #processedfood #ingredients #cleanlabel

Looking to reduce sodium without sacrificing taste? Join us at Snackex – Stand 124 to discover how Saltwell can help you achieve up to 40% sodium reduction in your snack products, while maintaining the great flavour your customers expect. We’re excited to connect and explore how our solution can support your product development and health goals as a food and snack manufacturer. 🧂 ✨ 📍 Where: Snackex | Lisbon 📅 When: 17-18 June 🏢 Visit us: Stand 124 #salt #sodiumreduction #snackfood #snackex #foodmanufacturing #processedfood #ingredients #foodinnovation #betterforyou #cleanlabel

⚠️ Sodium reduction just became a business reality. The WHO and you consumers have made it clear: 👉 Food manufacturers must reduce sodium at scale 👉 And do it without compromising taste The real problem? Every R&D team knows what happens when you reduce salt levels: Flavour drops Balance disappears Consumers notice Most solutions create bigger challenges: KCl blends → bitterness Masking → complexity Gradual cuts → slow progress ✅ A simpler approach? Replace the function of salt, not just the sodium, and utalise the Saltwell salts. - Same performance in processing - Clean salt taste - Up to ~40% sodium reduction - 1:1 replacement 🚨 Bottom line: Sodium reduction won't become optional anymore. But failed reformulation is worse than doing nothing. 👉 If you’re working on sodium or salt reduction or hitting flavour walls, this is worth a read: https://lnkd.in/dqhn_MP6

From snacks and bakery to ready meals and convenience foods, “protein” has become one of the biggest trends in Better-for-you foods. But what about sodium? Many processed high-protein foods still rely heavily on salt for flavour, texture and preservation. And this means those “better-for-you” products can still have excessive sodium levels. As consumer awareness around nutrition evolves, the next generation of healthier processed foods will offer a more complete solution, including lower sodium. How is your business approaching sodium reduction in high-protein formulations? https://lnkd.in/em5dgwt5 #processedfood #protein #betterforyou #highprotein #salt #sodium #sodiumreduction #foodmanufacturing #fitness #ingredients #foodinnovation #nutrition