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I tried doing it all alone… and I failed. As a bootstrapped SaaS founder, I thought I could grow Reditus by myself. Some mistakes I made; ❌ No automations in my sales process ❌ Website with two different CMS systems ❌ Blog with lots of impressions, but no sign ups ❌ Sales being full reliant on my Linkedin presence In the early days it is hard to outsource things, as no one will have all the knowledge you have. Resulting me in wearing all the different hats, making decisions on feelings, going for quick wins and not having the insights or expertise needed. But maybe more important; it took a lot of focus away as I needed to switch tasks all the time wearing all hats 🎩 I knew it wasn’t scalable, and the best way to grow our business; hence I partnered with SaaStorm. As I already knew Romana Kuts & expertise by working together in a previous company; it was no-brainer to start working together when she started her agency. What happened after we started working together? ➡️ We launched a new website. ➡️ They created a content plan focused on ‘money keywords’ ➡️ We are becoming a thought leader with all our actionable guides ➡️ They started to write the content & update or deleted our old content ➡️ They helped in optimising lead flows & making sure we convert leads Next to results, which I will share below it has helped us to become a lot more professional as a company. As a small bootstrapped company which isn’t running paid ads, we are already being compared with big VC backed companies with a lot more resources. You won’t see me recommending a lot of people this publicly, but SaaStorm definitely deserves it. See some of the results they achieved for Reditus so far. ✅ $1.3M ARR pipeline created ✅ 100+ sales opportunities generated ✅ 127.84% YoY growth in inbound pipeline The best part, their work will keep driving us results as it will start compounding in 2025. If you’re a SaaS founder struggling with growth, I highly recommend SaaStorm… They will be more than a partner, they will become a part of the team. …but just don’t tell too many people 😅 I need them to keep some time for Reditus 😉

One month in, that’s the review I wanted. Stijn from Skoop wrote that he doesn’t have the feeling we’re doing superficial work, “which is an idea I tend to have with other agencies.” Honestly, it stopped me for a second. Because this year, it would’ve been very easy to lose ourselves. Every agency is suddenly “AI-native,” and every proposal promises more content, faster, cheaper. We went a different way: → Senior people only → Incredible human writers → AI-native processes for the repeatable work → Now people have time for the work that matters → Designers, developers, strategists are in one team → All of it pointed at one goal: driving pipeline & revenue And then the part no automation can do: actually caring, building relationships, and being someone your client genuinely likes working with. No, I don’t run an 80% margin, crazy-fast-growing, AI-everything agency. I run a healthy and real business that makes clients drop Slack messages like this, before a single article goes live. I’ll take that trade every time 💚

12 months ago, our climate tech SaaS client had near zero search visibility. In Q1, organic and LLMs drove ~€3M in pipeline. Here's what's behind it: But before I start, here's the thing, we're not ranking for easy keywords. We're targeting deeply technical carbon intelligence terms. Commodities. Scope 3 emissions tracking. Carbon credit verification. The kind of keywords where you can't just spin up 50 AI-generated articles and hope for the best. Every article required real subject matter expertise, real product data, and a team that actually understands the space. So what actually made this work? Honestly, nothing groundbreaking. Just the basics done properly and consistently: → no "what is carbon" fluff articles → 100% BOFU and MOFU focus from day one → content updated and optimized monthly, not published and forgotten → consistent cadence - never skipped a month, never paused to reassess → every page built to answer the exact question a buyer asks before signing And the biggest factor? It's not even the SEO strategy. It's how we work together with this client's marketing team. Fast feedback. Real product knowledge shared openly. Trust to push back when something won't work. Pipeline data on the table so we can tie everything to revenue. That combination of consistency + communication is what gets you: → from zero to 51% visibility in 12 months → 200+ keywords ranked in top 3 (with AI overviews) → stable 40% viibility in LLMs across non-branded BOFU prompts → consistent and predictable pipeline and revenue from organic and LLMs If you're looking at this and thinking "I want something similar", here's honestly where I'd start: 1. Audit your content. How much of it actually targets buyers, not just traffic? 2. Listen to 5 sales calls and write down questions. That's your real content plan. 3. Open ChatGPT and search your category. Not mentioned? That's your gap. 4. Pick 20-30 super relevant BOFU/MOFU keywords and go deep, not wide. 5. Commit to a monthly cadence and don't break it for 6 months. Do those 5 things and you'll be ahead of 90% of your competitors. Or if you want it done for you, that's exactly what we do. Let's talk.

One company gets most of their AI pipeline from ChatGPT. Another from Claude. A third from Perplexity. Here’s why: When we started tracking AI-sourced pipeline properly across our clients, the split surprised me. → One gets more pipeline from Claude than from any other LLM. → Some get almost everything from ChatGPT. → A couple are heavy on Gemini. → Another is mostly Perplexity. → Most have a mix. So naturally, clients started asking: why us, why that one, and why not the others? The honest answer: LLMs behave similarly on the surface, but they pick their sources very differently. → Claude runs on Brave and favors official pages and docs → ChatGPT leans on Bing and loves Wikipedia, reviews, and Reddit → Gemini follows Google Search, so classic SEO still does the work → Perplexity searches live, cites the most sources and loves fresh content Which means “we’re not showing up in Claude” might have nothing to do with your content. You might just not rank in Brave. “We’re invisible in ChatGPT” might mean you’re missing from the review sites and listicles it trusts. So I put it all in one cheatsheet: 1. Crawlers to allow 2. Default behavior 3. How sources are shown 4. What each one tends to favor 5. The search engine behind each tool 6. And how it shows up in your analytics. If you’re underperforming in one LLM, start with that column. Which LLM sends you the most pipeline right now?

Everyone wants to show up in Claude. But have you ever searched for yourself on Brave? Claude’s web search is reported to pull its results from Brave Search. Which means your Google rankings don’t automatically carry over. Google and Brave rankings often don’t match - and most teams have never compared them. Then they wonder why Claude never mentions them. So I put together a cheatsheet on what actually helps :) The easiest first step takes five minutes: 1. Open Brave Search. 2. Type in your top three buyer prompts. 3. See who comes up. 4. That’s a pretty good preview of who Claude is recommending instead of you. Have you ever actually checked?

It’s getting colder outside, but nothing’s as cold as a CRM full of “Direct” 🧊 Picture this: A demo request lands on Monday morning with the source: [Direct] One visit, one form fill, straight to booking. Your team’s verdict: “They must have already known us.” And they did, just not the way you think. Three weeks earlier, she asked ChatGPT for the best tools in your category. You were in the answer (thank your SEO agency - could be SaaStorm, btw). She didn’t click. She double-checked in Claude, you showed up again. She found a Reddit thread where someone recommended you. Read your G2 reviews, the 3-star ones first. Saw your founder’s post on LinkedIn. Sent your pricing page to a colleague on Slack. Then, one Monday morning, she typed your URL straight into the browser and booked a demo. 10+ touchpoints. 0 tracked clicks. 1 “Direct” visit. That’s the iceberg, your CRM only sees the tip. How to see what’s below the waterline is in the image.