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An international team of strategists and designers at RSM Design have been busy over the past few years focusing on creative ways to successfully implement placemaking principles into a number of developing waterfront transformations. Read our article on International Waterfronts, written by Executive Director Harry Mark, FAIA and Director of Design Jeffrey Hertzler.

RSM Design is a Southern California–based design firm specializing in iconography and wayfinding for sports and event destinations. The team creates clear, engaging visual systems that guide guests seamlessly through arenas, campuses, and public venues—enhancing the energy and experience of every event.

In our increasingly digital world, people are rediscovering their fundamental need for meaningful connection with physical spaces and one another. Today's users have greater expectations from their built environments, seeking places that do not just function but inspire, bring communities together, and create a sense of meaning and purpose. Experience graphic design plays a crucial role in fulfilling those desires. Read more in our article, "What is Experience Design?"

A guest’s first touch is the front door. For The Cade Hotel, RSM Design led the brand visioning, narrative, naming, brand identity and environmental graphics, down to the C-shaped door pulls.

A boutique hotel should feel like it belongs to its town. For The Cade Hotel in Roanoke, Texas, RSM Design is shaping the guest experience from naming and brand identity to signage, printed pieces and placemaking.

One team for the whole guest experience. RSM Design’s work for Hall Park Hotel spans brand strategy and visioning, environmental graphics, placemaking and wayfinding.