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How are software and tech firms pricing in 2026? This benchmark report covers value based pricing shifts, monetization priorities, and execution levers like discount discipline, churn drivers, and renewal dynamics.

We are excited to release the fourth edition of our Executive Pricing Benchmarks. Built from insights shared by 330+ senior pricing and commercial leaders, the 2026 data highlights a clear tension. Ambition is rising. Execution remains uneven. What the report reveals: - 2026 revenue targets are rising, even where 2025 fell short - Pricing is still the primary growth lever, but execution lags strategy - Discounting discipline is improving, though guardrails remain inconsistent - Value-based pricing adoption is growing, with most organizations mid-maturity If pricing is central to your 2026 growth agenda, this report helps benchmark where you stand and where to focus next. Download the full report: https://lnkd.in/gjDS6bRh #PricingStrategy #RevenueGrowth #CommercialStrategy #PricingLeadership #ExecutiveInsights

The Revenue Management Labs team is growing the ‘stache this month for a good cause! Movember is all about raising awareness for men’s health, both physical and mental. Use this month as your reminder to check in with yourself, book that annual exam, and talk openly about mental health. Support the cause (and our questionable facial hair) here: https://lnkd.in/gp4Gt-9Z Let’s change the face of men’s health, one moustache at a time. #Movember #MensHealth #TeamRMoL Movember #Gen_a_Mo

The team is set and ready to grow. Movember is officially underway, and we’re proud to do our part in raising awareness for men’s health. From growing moustaches to growing conversations, every bit counts. Support the cause here: https://lnkd.in/gJ29sPNJ #Movember #MensHealth #TeamRMoL Stefan Etminanbakhsh Jonathan Cristopoulous Granit Krasniqi, MBA Jack Ellis Omer Sajid Michael Dolman Miguel Idarraga Peter Sullivan Gilette

Discounting might look like an easy way to boost sales, but it often creates a dangerous cycle. Once customers get used to discounts, they expect them again and again. In this episode of The Pricing Guys, Avy and Michael dig into why discounting erodes long-term value and what companies can do instead to build loyalty and protect margins. Watch the full conversation here: https://lnkd.in/gM66FmiX

Winning bids isn’t about racing to the lowest price. It’s about finding the balance between profit and probability. In our latest case study, we show how a leading manufacturer transformed its sales process with bid price optimization, boosting profits, win rates, and sales team confidence. Full article: https://lnkd.in/gYYmN2Gp #Pricing #B2B #RevenueGrowth #casestudy