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What percentage of annual revenue do you invest back into marketing? The mean number among UK&I partners is 3.85%. In the US, it's a point higher. In isolation, these seem fine. But when you compare the investments made by almost every other B2B industry, we fail in comparison. The average B2B business spends between 7-8% of revenue back into marketing. What's even more interesting is that most partners use Co-op, MCI and other MDF to fund their marketing efforts, which means the actual "hand-in-pocket" figure is likely to be so much lower than 3.8%. If this isn't the biggest business case that partners need to invest more, I don't know what is. Consistency across 501 partners isn't coincidental. Read this and so much more in the full UK&I report. The US data lands very soon. --- 🚨 Microsoft Partner Marketing, Measured (UK&I edition) A survey of 250 UK&I Microsoft AI Cloud Partner Program partners Get a copy and get ahead👇 https://lnkd.in/eiQ5HRuQ

What is your marketing plan actually helping you decide? One of the findings in our latest Resultful | The Microsoft Partner Marketing Agency UK&I research makes you think: how often does a marketing strategy become a long to-do list with a more impressive title? 74% of Microsoft Partners say they have a documented marketing strategy covering the next 12 months, while only 45.6% say their marketing plan is directly aligned to their business goals. That's an issue. For us, a useful strategy should make decision making clearer. If growing a particular service is the priority, you should be able to explain how your campaigns support that ambition, who you're trying to reach and what progress would look like. It should also help you turn things down. What are you prepared to leave out so the work that matters gets enough attention? 🤔 That's an uncomfortable question when every request sounds reasonable, but agreeing what can wait gives marketing permission to focus. A plan serves its purpose only when it helps you make better choices - and that can mean doing less. --- 🚨 Microsoft Partner Marketing, Measured (UK&I edition) A survey of 250 UK&I Microsoft AI Cloud Partner Program partners Get a copy and get ahead👇 https://lnkd.in/eiQ5HRuQ

We’re Resultful, the marketing agency built for Microsoft Partners. We help partners think outside of the box, deliver more effective marketing and get better results. Know a partner who could do with a bit of direction? Send them our way.

Introducing the Resultful Microsoft Partner Co-op Hub – the home to everything partners need to know about using their entire Co-op balance. What the changes say, what they can claim and plenty of ideas to get them started. Know a partner who could benefit from some guidance? Send them to the Hub or introduce them to us.

I think it's fair to say I am well and truly in my Co-op funds era. I know how confusing it can be - even for those who never leave a penny on the table. So, I can only imagine how confusing it is to those who struggle to understand what it is, what it's used for, if they even have it, and how to claim it. So, over the coming weeks (and probably months), I'm aiming... 👍 To help you make sense of the changes 👍 To dispel myths 👍 To give recommendations on Co-op-proofed activities to get going with There are no excuses to leave a single dollar on the table this half. If in doubt, reach out. Check out our brand-new Co-op funds hub - we'll be updating this regularly with blogs, guides and quick suggestions on ways to use your pots effectively👇 https://lnkd.in/esyF3yCr

Microsoft recently (and very quietly) published its FY27 incentives guide, with guidance on Co-op updates buried way beyond the halfway mark. There are two key stats in there that should sting a bit. According to Microsoft and Omdia... ❌ 75% of partners under-invest in demand generation. ❌ 43% use less than half of their allocated vendor marketing funds. Yes. - you read that right. This isn't partners that spend Co-op badly; it's partners not spending their full allowance. That's money that's allowed to wash down the drain. But it doesn't have to be... We've taken a guillotine to the Co-op section, breaking it down into something you can actually act on: the deadlines, renamed activities, new caps, and claim rules that catch people out. We've also added some ideas of things you can spend your Co-op on - in case you're struggling. Let this be the half where you use your Co-op wisely - in line with Microsoft's new rules that Co-op should be used in the pursuit of demand. If you're struggling to understand the rules, or need some ideas of how to spend your existing balances, don't hesitate to drop me a message. I'll drop a link to the guide in the comments 💡