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🎸🎸🎸 What really drives brand loyalty? As research pros know, there’s no single answer. It varies by industry, category, audience, and other key factors. So when brands want to uncover their own loyalty drivers, well…market research to the rescue! If you’ve ever had to create a methodology plan for loyalty research while juggling time, budget, and multiple stakeholders, this free learning event is for you. 📅 February 10 • 1:00–2:00 PM EST Instructor-led Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options 👉 Free Sign-Up: https://lnkd.in/eH_KYSpj Join us for a practical how‑to session that helps researchers design and execute loyalty studies that get real answers and real buy-in. You’ll leave ready to build smart, right-sized plans and collaborate effectively across teams. About the Instructor: Join research expert and Research Rockstar instructor Jeff McKenna for this 55-minute Zoom event. Jeff brings deep experience in designing and delivering complex research, from segmentation and brand tracking to customer experience programs for Fortune 500 clients. What you’ll learn: >>When to focus on attitudinal, behavioral, and/or experiential loyalty drivers, and which methods fit best >>How to compare IDIs, focus groups, online communities, surveys, first‑party data, and experiments under varying time and budget conditions 👉 Save Your Spot: https://lnkd.in/eH_KYSpj #marketresearch #brandloyalty #researchmethods #insights #CX #uxresearch

Ever want to show a colleague why secondary research is valuable? The clearest proof comes from real-world examples. Here’s one that makes the case: a consumer trends report drawn from a robust survey by a reputable source. According to the Voice of the Consumer: Beauty Survey (May 2025, N=20,206) from Euromonitor International, values-led choice is reshaping fragrance and related categories. Nearly 46% of global fragrance buyers select at least one green feature, and “natural” attributes generated an estimated USD 59B in 2024. About one quarter are clean-beauty advocates; within that group, 26% use apps to scan ingredients and labels. In a market research context, secondary research can come from many sources and methods such as point-of-sale data, social listening, syndicated panels, qualitative studies, and, as in this example, survey data. While a survey is primary research when we design and field it ourselves, when we purchase published survey results (e.g., a ~$1,500 Euromonitor report), our use is considered secondary research because we are interpreting existing data rather than generating it. For more details, see the Euromonitor’s piece: https://lnkd.in/e6yQ6B3T We’re fans of secondary in market research, and current Research Rockstar students can find related job aids in the Training Portal https://lnkd.in/eGR6Q4TJ #MarketResearch #MRX #QuantitativeResearch #CXResearch #TrendData #Sustainability

When IDI projects go sideways early, it’s rarely about the screener or the guide. More often? It’s a mismatch in expectations about interview style—something we don’t always surface soon enough. Here’s the thing: not all in-depth interviews are created equal. There are two distinct approaches commonly used in market research, and they serve very different research goals: 🔹 Highly-Structured IDIs: Almost like a verbal survey, 40+ questions in a 60-minute duration, minimal deviation, consistent execution. 🔹 Semi-Structured (Depth-Seeking) IDIs: Built for exploration, 10–20 questions in a 60-minute duration, time for projective techniques and probing. The qualitative researchers who thrive in one, aren’t always at home in the other. So to prevent misalignment, we need a precise upfront conversation to determine which style (highly-structured or semi-structured) is needed for the project at hand, so we can select the best-fit moderator. Key questions to ask: • Are we prioritizing breadth or depth? • Do we need consistency or discovery? • Will the moderator need time to explore less rational (System 1) thinking? When we get this right, we avoid those awkward moments when clients feel underwhelmed, and moderators feel blindsided. 🎥 This short video explains the distinction with real-world context: 👉 https://ow.ly/AKWQ50X4xAE 📖 Or read the full article: 👉 A Candid Conversation About IDI Research https://ow.ly/OHT850X4xAF #MarketResearch #QualitativeResearch #IDIs #MRX #InDepthInterviews #Moderating

B2B research is hard! It often involves small, hard-to-reach populations, and recruiting authentic participants is just one part of what makes these studies so tough. How do we recommend a methodology that works within these constraints? On Thursday, October 22, Research Rockstar instructor Amy Anderson will host “Making Methodology Recommendations for B2B Research Needs,” with guests Sue Collin, Senior Vice President, Qualitative Research at RTi Research, and Michael Everhart, Vice President and B2B Practice Lead at Schmidt Market Research. Together, these three research rockstars will share real-world experiences that demonstrate how to evaluate feasibility and recommend practical, credible study designs that deliver quality insights. If you need to make methodology recommendations for B2B studies with confidence, don’t miss this free Zoom Live Event. 📅 Thursday, October 22 | 3:00–4:00 p.m. ET 💻 Register: https://lnkd.in/gbQaQUJJ #MarketResearch #Insights #B2BResearch

Some research tasks are well served by ChatGPT, Claude, or Gemini. Others call for research-specific AI-based tools like Ascribe, BTInsights, CoLoop, DoReveal, AskMarvin, or QInsights.ai (among others). Choosing wrong costs time, money, data quality, and ultimately depth of insights. On Tuesday, October 13, join research pros Kathryn Korostoff and JENNIFER FLOYD for a closer look at the trade-offs. Kathryn and Jen have both been testing various tools on real research tasks to see what works, and what is more hype than reality. In this free one-hour Live Event, they'll share what they found using ChatGPT, Claude, DoReveal, and more for banner tables, chart creation, qualitative analysis, and reporting. You'll leave with a practical way to choose between an LLM and a specialty AI tool (or a mix of both). Open to all experience levels, with time for questions. 🎓 A Research Rockstar Live Event: When to Use LLMs vs. Specialty AI Tools for Research Tasks October 13 | 1:00–2:00 p.m. EDT | Free Reserve your FREE spot: https://lnkd.in/e5Ep2gPV #MarketResearch #Insights #QualitativeResearch #QuantitativeResearch #AI

🎓 LAST CALL! Free event this Friday for college students! Curious about a career in customer insights, market research, or CX research? You can meet the people doing the work, ask questions, and explore career path options at a free student conference in Boston on October 2. The Insights Association North Atlantic Chapter is hosting its inaugural student conference, "Your Insights Career, By Design," at Boston University's Questrom School of Business. Attend for expert panels, networking sessions, and a chance to explore the many career paths in the insights industry. 📅 Friday, October 2, 2026 📍 BU Questrom School of Business Registration is free and open to college students from all schools, but space is limited. Reserve your spot: 👉 https://lnkd.in/eydCxFVH 🎁 Bonus: Research Rockstar Training is excited to support the conference with a bonus for student registrants who have a valid .edu email address: six months of free access to our online Market Research Fundamentals Bundle. The bundle includes five courses on qualitative and quantitative methods, along with job aids and reference materials (https://lnkd.in/gBw2ZfJy). Plus, pass the final assessments, and you'll earn certificates you can add to your LinkedIn profile. REGISTER TODAY for the free conference, then claim your six months of access. We hope to see you at BU on October 2!