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One trend we’re increasingly hearing across the industry: enterprise AI companies are becoming more concerned about self-hosted software being reverse engineered within customer environments. As more vendors deploy AI into customer-owned infrastructure, protecting model IP and proprietary technology is becoming just as critical as enabling self-hosted deployment itself. This is exactly the challenge we’re focused on solving at Replicated. In AI, the application itself often represents the company’s core IP, from model weights and fine-tuning approaches to inference and orchestration logic, making exposure inside customer environments a much higher-stakes risk than traditional enterprise software. We’re seeing vendors use Replicated to respond with patterns like signed images, license enforcement, and more controlled delivery architectures that help verify authenticity, limit unauthorized distribution, and maintain stronger control over proprietary technology in self-hosted deployments.

VIBE CODED APPS ARE NOT SECURE. I REPEAT. VIBE CODED APPS ARE NOT SECURE. AI can help teams ship software faster than ever. But speed without controls creates a massive security gap, especially when software is deployed into customer environments. The reality is that many AI-generated apps: - skip proper auth and RBAC - expose secrets - lack auditability - ignore infrastructure hardening - ship with insecure defaults - bypass deployment review processes entirely And the problem gets much bigger in enterprise and on-prem environments, where customers expect security, compliance, isolation, and operational control from day one. This is exactly why deployment infrastructure matters. At Replicated, we spend a lot of time thinking about how vendors can safely deliver modern applications into customer-controlled environments: - standardized deployment workflows - secure distribution - policy enforcement - repeatable installs - visibility into what’s actually running - enterprise-ready operational controls AI might accelerate app creation. But enterprises still need trusted ways to deploy and operate that software securely.

SaaS will be gone soon. Don't you think?

This week, Jensen Huang of NVIDIA said what we've all been thinking: SaaS is dead. Or at least, the version of SaaS where customers hand over their data and hope for the best. What’s replacing it isn’t new, it’s a shift back to control. Enterprises still want great software, they just want it running in their environment, on their infrastructure, with their data. Call it on-prem. Call it BYOC. Call it whatever you want. Software vendors build it, customers run it. That’s exactly why we built Replicated.

Setting up your application for air gap deployments is not easy. It’s a total pain in the **. Why are you still doing it the hard way? You deserve better. You deserve Replicated.

Same product. More secure deployment. $$$ Much bigger deal $$$.